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Coca-Cola Super Bowl Ad: Hateful Twitter Reactions To Gay Couple

Mon, February 3, 2014 1:44pm EDT by 8 Comments

Two steps forward, one step back. At least that’s what we learned on Feb. 2, when Coke’s multi-language Super Bowl commercial — the first to feature a gay couple — drew the ire of many ignorant Twitter users, who posted hateful reactions to the gay dads in the ad.

Oh, Twitter people. We can always count on you to sour the mood when something like Coca-Cola’s beautiful commercial breaks boundaries by featuring the first gay couple in a Super Bowl ad.

Coca-Cola Super Bowl Ad: Hateful Twitter Reactions To Gay Couple

While most of the Internet’s finest bigots spent their night complaining about the use of multiple foreign languages in the Coke commercial (how dare they speak not-American!), others were busy complaining about the two gay dads who take their daughter roller skating towards the end of the ad. Because, you know, it’s not like it’s 2014 or anything.

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Of course, many non-hateful people also praised the ad for featuring people of varying colors and sexual orientations, but alas, their voices were drowned out amongst the hatred and bigotry. Which is pretty depressing, since the ad was meant to be a celebration of people from all walks of life living freely and happily in the great United States of America — while drinking coke, of course.

Watch the ad here, then read the depressing tweets if you dare.

— Shannon Miller

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