Two steps forward, one step back. At least that’s what we learned on Feb. 2, when Coke’s multi-language Super Bowl commercial — the first to feature a gay couple — drew the ire of many ignorant Twitter users, who posted hateful reactions to the gay dads in the ad.
Coca-Cola Super Bowl Ad: Hateful Twitter Reactions To Gay Couple
While most of the Internet’s finest bigots spent their night complaining about the use of multiple foreign languages in the Coke commercial (how dare they speak not-American!), others were busy complaining about the two gay dads who take their daughter roller skating towards the end of the ad. Because, you know, it’s not like it’s 2014 or anything.
Of course, many non-hateful people also praised the ad for featuring people of varying colors and sexual orientations, but alas, their voices were drowned out amongst the hatred and bigotry. Which is pretty depressing, since the ad was meant to be a celebration of people from all walks of life living freely and happily in the great United States of America — while drinking coke, of course.
Watch the ad here, then read the depressing tweets if you dare.
Me during that coke commercial- “GAY COUPLE?????”
— Julia Geromin (@Julia_Geromin) February 3, 2014
Coke put two gay dads in a commercial…. Liberals take another W — Andrew J. Maguire (@Iowa_Drew) February 3, 2014
Apparently, Coke had a gay couple in their super bowl commercial too. Appeasement much? — Lee Delaino (@leedelaino) February 3, 2014
Coke commercial is sickening. Pandering to immigrants both legal and illegal. Next commercial will feature Gay wedding or NAMBLA meeting?
— MIKE WAYNE (@target2016) February 3, 2014
Holy cow did I just see a gay couple in a commercial which also mentions god? Way to go coke
— Kimberly Frie (@Beechview15216) February 3, 2014
Why the hell did they have to throw gay guys into that coca cola commercial!?!? Guess what never buying coke again!
— Kyle Sutton (@Kyles017) February 3, 2014
— Not THAT Ed Byrnes (@epbyrnes1) February 3, 2014
— Shannon Miller