Rihanna’s first ad as creative director for Puma just launched, and as expected, everyone’s favorite bad gal looks good. The ‘BBHMM’ singer shows off her sculpted abs and toned figure wearing Puma in a black and white photo revealed on April 29. Get the details on her partnership with the brand, and shop the look!
Rihanna, 27, strikes an athletic pose in her first campaign as creative director for Puma. Decked out in the brand’s sportswear from her visor to her new Pulse XT sneakers and ‘Puma’ emblazoned crop top in between, RiRi looks like she just stepped out of a dance class — and like she could totally kick our butts. Shop her new sneakers and Puma top picks!
Rihanna’s Puma Campaign Released — See It Here:
The sportswear brand unveiled Rihanna’s highly anticipated first ad as brand ambassador and creative director on Instagram, with the caption: “An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @badgalriri.#ForeverFaster.”
Recognized as a style icon for her sporty fashion sense paired with a sexy edge, Rihanna’s first collaboration with Puma demonstrates just that. Copy Rihanna’s campaign look with Puma’s new Pulse XT Geo Women’s Training Shoes, $70. Available in seven different color combos from classic black and white to girly mint green and pink, we have a feeling the stylish shoes which are designed for maximum performance will sell out fast.
Shop Rihanna’s Puma Style
Rihanna’s partnership with the brand was announced in December 2014, where it was revealed that she would not only serve as the face of the Puma’s women’s training category, but would also have a hand in the collections as the brand’s creative director.
How much are you loving RiRi’s inaugural campaign with Puma? Will you be copying her athletic look, HollywoodLifers?
— Marissa DeSantis