“I live life and try and smile as much as possible. Family and friends are everything." - "That was my first real lesson. At the end of the day, you could be a hell of a marketer, but you're only as good as what you're marketing.”
Scooter Braun (born June 18, 1981 as Scott Samuel Braun in New York, New York) is an American talent manager. Scooter found early success in Atlanta’s hip-hop scene, hosting major parties for celebrities like Britney Spears and Ludacris, and the 2003 NBA All-Star Game, all while still enrolled at Emory University. He scored his first big talent find in 2008, when he saw a young Canadian teen singer on YouTube. That young performer was Justin Bieber, who Scooter and R&B star Usher signed to their label Raymond-Braun Media Group. Scooter’s career skyrocketed from there, signing new talent Asher Roth, Carly Rae Jepsen, The Wanted and Cody Simpson to Scooter Braun Projects. Scooter’s accomplishments are unparalleled, accomplishing more than most entrepreneurs twice his age.
Best Known For:
Discovering Justin Bieber
Scooter grew up in Greenwich, Connecticut to parents, Ervin and Susan, both dentists. His paternal grandparents were Hungarian Jews and both survivors of the Holocaust. In high school, Scooter produced a documentary, “The Hungarian Conflict,” inspired by their experience. The film now plays at the United States Holocaust Memorial Museum. He studied at Emory University in Atlanta, and became a self-named “power player” in the city’s hip-hop scene. For all his success, Scooter is committed to giving back and serves on the Advisory Board for Pencils of Promise, a non-profit organization founded by his brother Adam.