Right off the runway just got a whole new meaning! Burberry staged a major fashion game-changer when they announced their plans to debut looks during fashion week that you can buy IMMEDIATELY following the show — and right after the news was announced, designer Tom Ford quickly followed suit. You’ll now be able to SHOP the designer duds in real-time, right as they hit the runway.
Burberry has always been ahead of the game when it comes to their consumers. Whether it be live-streaming their shows or engaging in new social media collaborations, the brand has always been focused on bringing the runway looks directly to their consumers — and now they’re doing so in a game-changing way, by only showing collections that will immediately be available for purchase. Combining their men’s and women’s collections, the brand is set to show twice a year, offering buy-now-wear-now collections. That means you can literally SHOP the runway in real-time — an amazing shift, especially for the social media-savvy consumer — and right on the heels of Burberry’s big news, designer Tom Ford announced he also plans to switch to a consumer schedule.
Famed photographer Mario Testino will be shooting many more “Burberry bodies” in years to come, but it was no matter of chance that Rosie is lending her gorgeous frame for the fragrance first.
Rosie Huntington-Whiteley‘s performance in Transformers: Dark of the Moon has been widely praised and the movie is a smash hit at the box office. The model and actress is sure to bring star power — and sex appeal — to Burberry’s new scent. “Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body,” says Christopher Bailey, Burberry’s Chief Creative Officer.
The beautiful Harry Potter star has landed a cosmetics deal!
Lancôme has signed Emma Watson as its newest brand ambassador! She joins a roster of gorgeous gals, including Julia Roberts, Kate Winslet, and Penélope Cruz. Emma, 20, had us so curious as she tweeted a range of clues before the announcement, like “This Pretty Woman was their latest recruit. Other great actresses have previously followed suit,” and finally “It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-)”!
The star showed off her stellar style sense on the red carpet! What did you think of her look last night?
Even though I’m not excited Waiting For Forever is in theaters, I’m so happy Rachel Bilson has a reason to be on the red carpet! The star was in LA on Feb. 1, where she looked stunning in a grey ruffled Burberry Prorsum spring 2011 leather trimmed dress.
Mom Katie Holmes already spends $600 a piece on dresses for her little princess, so we’re sure we’ll see Oscar De La Renta’s kids clothes on Suri — and other celebrity kids — very soon!
We already know that Kourtney Kardashian likes to dress her son, Mason Disick, in Burberry and Ralph Lauren, and Suri Cruise is clad in expensive dresses from her mom’s Holmes & Yang line, but now celeb parents have another big-name designer catering to their little ones’ couture needs — designer Oscar De La Renta (whose fans include Sarah Jessica Parker, Eva Mendes and Kristen Stewart) is branching out into little girls’ fashion.
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“It’s very strawberries and cream and tennis,” Emma says!
Back in January we told you that Emma Watson was going to try her hand as a designer for UK label People Tree, and now you can go behind the scenes at the shoot! “It’s been really nice to be on the other side of the camera for once. I’ve really enjoyed the styling, planning where we were going to have the shoot, choosing the models, hair and make-up. I chose the location as it had so much within it,” Emma said about the shoot, which was shot at Bignor Park in West Sussex. Read more & watch!
You know you’ve snagged a great guy when he readily admits that he’s always in the mood for love – and just lovin’!
Just how does Aaron Paul keep his girlfriend of a year, Jessica Lowndes, madly in love with him? By being a Renaissance Man, apparently!
“Romance is good!” the loved up Breaking Bad star confided to HollywoodLife.com at Burberry’s digital 3-D Autumn/Winter 2010 show in Los Angeles Feb. 23. But how, exactly, does the 30-year-old show his lady that he knows what love is?
Check out the A-listers that crowded Burberry’s front row!
From Kate Hudson, Kristen Stewart, Claire Danes, Mary-Kate Olsen, and Olivia Palermo, the starlets have skipped across the pond to join in all the fun at London Fashion Week! Not only did they come out to see the Burberry Prorsum show on Feb. 23, but they also dressed their best in fabulous outfits — from Kate and Olivia’s sparkling frocks to Kristen’s chic satin mini, check out what they wore when they stepped out for the show! Read more
One of our favorite fashionable teens, Emma Watson, proves she’s more than just a pretty face with her latest sustainable design venture!
A few weeks ago we were oohing and aahing over Emma Watson’s Burberry ads— but now the super-successful teen’s added another title to her already impressive resume— fashion designer! So, what drove Emma to her new design role? “I wanted to help People Tree produce a younger range… Read more
Two blonde bombshells, two different mag covers, one coat! Who looks better in Burberry? Vote!
It’s the battle of the winter cover girl! Actress Kate Hudson posed pretty in this glitzy Burberry Prorsum jacket ($5, 995) in her cover shoot for the January 2010 issue of Harper’s Bazaar while song bird Taylor Swift took it for a high-fashion test drive for her December 9, 2009 T: The New York Times Style Magazine cover spread. Read more