Beyoncé Sizzles In A Fitted Denim Jumpsuit For Sexy New Ivy Park Rodeo Ad — See Photo

Giddy up: Beyoncé stuns in a fitted denim jumpsuit for a new ad for Ivy Park's upcoming western-themed collection, Ivy Park Rodeo.

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August 10, 2021 12:05AM EDT
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Beyonce looks stunning as she models her new adidas x Ivy Park collection. The singer, 39, showcases the “Drip 2”, range which includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories. It is available exclusively on adidas.com and adidas app on October 29th and at retail on October 30th. Please credit adidas/MEGA. 27 Oct 2020 Pictured: Beyonce for adidas x Ivy Park Drip 2 collection. Photo credit: adidas/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA710621_009.jpg) [Photo via Mega Agency]
Beyonce hits the tennis court and serves up an all-star cast for the launch of her new adidas x IVY PARK “HALLS of IVY” collection. The superstar singer is joined by Reese Witherspoon and Ryan Phillippe’s children, Deacon and Ava Phillippe, basketball stars James Harden and Jalen Green and the late Kobe Bryant’s daughter Natalia for the campaign, which also features a cast of diverse models. The “inclusive” collection aims to “unite all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor” and is made for both adults and children. It features adidas x IVY PARK’s signature vibrant color palette, with glen plaids, houndstooth patterns and structural tailoring. Highlights include a patchwork puffer, a sequin duster, a bralette, a pair of knitted pants, a romper, a faux leather skirt and a bodysuit. The footwear part of the collection features the IVP Savage sneaker. HALLS of IVY is described as “the figurative space that is somewhere between where you are now, and where you aspire to be.” The fifth IVY PARK collection launches exclusively on adidas.com for 24 hours of December 9 and is followed by a wider global launch on December 10. *BYLINE: adidas x IVY PARK/Mega. 01 Dec 2021 Pictured: Beyonce models the adidas x IVY PARK “HALLS of IVY” collection. *BYLINE adidas x IVY PARK/Mega. Photo credit: adidas x IVY PARK/Mega TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA809996_001.jpg) [Photo via Mega Agency]
Beyonce hits the tennis court and serves up an all-star cast for the launch of her new adidas x IVY PARK “HALLS of IVY” collection. The superstar singer is joined by Reese Witherspoon and Ryan Phillippe’s children, Deacon and Ava Phillippe, basketball stars James Harden and Jalen Green and the late Kobe Bryant’s daughter Natalia for the campaign, which also features a cast of diverse models. The “inclusive” collection aims to “unite all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor” and is made for both adults and children. It features adidas x IVY PARK’s signature vibrant color palette, with glen plaids, houndstooth patterns and structural tailoring. Highlights include a patchwork puffer, a sequin duster, a bralette, a pair of knitted pants, a romper, a faux leather skirt and a bodysuit. The footwear part of the collection features the IVP Savage sneaker. HALLS of IVY is described as “the figurative space that is somewhere between where you are now, and where you aspire to be.” The fifth IVY PARK collection launches exclusively on adidas.com for 24 hours of December 9 and is followed by a wider global launch on December 10. *BYLINE: adidas x IVY PARK/Mega. 01 Dec 2021 Pictured: Beyonce models the adidas x IVY PARK “HALLS of IVY” collection. *BYLINE adidas x IVY PARK/Mega. Photo credit: adidas x IVY PARK/Mega TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA809996_002.jpg) [Photo via Mega Agency]

The yeehaw renaissance is still alive and thriving thanks to Beyoncé’s newest Ivy Park collection, Ivy Park Rodeo. In the latest campaign shot, Queen Bey, 39, rocks a fitted denim jumpsuit complete with a dark denim jacket and, of course, cowgirl hat. Because what’s a rodeo without a cowgirl hat? Not a very good one at all.

The Instagram account for the singer’s athleisure clothing line shared the snapshot on Monday, Aug. 9. The Black is King artist sits atop a horse saddle against the backdrop of a western desert. The Ivy Park Rodeo collection, a collaboration with Adidas, will drop on August 19.

Beyoncé first announced the new collection with a short visual ahead of the weekend on her Instagram account. With cowboys, cowgirls, and horses abound, the rodeo-themed visual ad featured a slew of celebrity cameos, including actor Glynn Turman, model Paloma Elsesser, Swedish singer Snoh Aalegra, and country singer Orville Peck.

The singer also stars in the campaign visual and rocks a series of western looks that nod to her Texan roots, including revealing chaps, a pink and brown sports bra and leggings set with cow prints, and a denim mini dress.

For the Rodeo collection, the star made an effort to spotlight game-changing figures in the industry. Ivy Park’s official account has been sharing individual posts of each celebrity cameo and providing inspiration background information on the figures.

For Glynn, an Emmy-winning actor who has starred in The Wire, A Different World, Ma Rainey’s Black Bottom, and more, Ivy Park spotlighted the actor’s summer camp for inner-city and at-risk youth, Camp Gid D Up, and gushed about the “accomplished horseman and rodeo champion off-screen.”

For Orville, an openly-gay country star, Ivy Park spotlighted the singer’s “triumphant songwriting skills and intentional craftsmanship,” his  “unique personal style,” and his commitment to activism.

Beyoncé has long made an effort to uplift the marginalized and infuse activism into her body of work, including performing a Black Panther-inspired Super Bowl set in 2016 with fellow headliners Coldplay and Bruno Mars and displaying post-Hurricane Katrina visuals in her “Formation” music video. The star has also spoken extensively in support of the Black Lives Matter movement.