Choosing the Best Brow Gel to Enhance Your Natural Beauty

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You’ll want to use a good brow gel to shape, shade, and lengthen your eyebrow hairs. There are different hold strengths for different brow thicknesses, as well as several tints and colors, allowing you to achieve whatever appearance you like with a brow gel. For the most part, gel formulas are more beginner-friendly than other brow gel products. They can be applied in a matter of seconds and can shape your brows in a matter of seconds, too, making them ideal for busy mornings or five-minute makeup looks. Whether you prefer a delicate, natural look or a more defined one, brow gels are the ideal product to use. With the help of brow gels, you can get gorgeous, fluffy brows that are completely natural-looking! We've compiled a list of the leading brow gels in 2024, so you can achieve the perfect brows for your face shape every time!

Comparing the Top Brow Gels of 2024 in Detail

NYX Professionals Gel  —  Best Overall

brow gel review

Key Features

  • The transparent consistency is ideal for filling in brows with powders and pencils
  • It performs an excellent job of maintaining the curve of your brows and holding them in place
  • It defines, separates, and enhances your lashes' inherent curl
  • The non-sticky composition ensures all-day comfort

NYX's Control Freak Eyebrow Gel has a non-sticky composition that works well with powders and pencils to fill in and keep your brows in place. This brow gel is perfect for defining thin arches or taming unruly ones with clear consistency and a featherweight feel. Clear mascara can be created with this multi-purpose gel by applying it to the lashes after curling them naturally with your fingertip.

COVERGIRL Gel  —  Runner-Up

brow gel review

Key Features

  • An all-day-wear brow gel that's water-repellent, fade-resistant, and won't transfer
  • The tinted gel fills and controls your brows all in one step
  • Enriched with argan oil and biotin to ensure that you feel as gorgeous as you appear
  • A small applicator is included with it, and it's specifically made for precision

This easy-to-use brow gel gives you perfectly shaped brows in no time at all. The ultra-precise applicator on this tinted gel makes it simple to fill in sparse brows, add volume, and smooth them out. Rest easy knowing that your makeup will persist for up to 24 hours and that it will not budge in the slightest. It's also water-resistant, fade-proof, and transfer-resistant, making it an excellent choice. The best part is that this brow gel is filled with argan oil and biotin, which will provide your brows with the nutritious treatment they deserve.

E.L.F. Gel  —  Best Bang for Your Buck

brow gel review

Key Features

  • This fiber-infused brow gel is built up to give you the appearance of fuller, more voluminous brows
  • This product comes in five different hues for the perfect brow color match  
  • The brow gel is suitable for people with normal skin
  • After applying to brows, the gel doesn't clump or go on heavy

The innovative wax-gel hybrid composition easily holds your brows in place. If you want a simple makeup look, this is a great option to use on its own; use it in conjunction with an eyebrow pencil to make it stand out even further. E.L.F. mascara and eyeliner are a must-have for completing your appearance. Whatever your style, whether you're a trendsetter or a beauty fanatic who can't get enough of the newest products, E.L.F has you covered with a line of products for your eyes, lips, and face.

Anastasia Beverly Hills Gel  —  Best Quality

brow gel review

Key Features

  • A lightweight, colorless composition is used to provide a flexible grip that lasts for hours
  • The brush applies the perfect amount of product, allowing for precise application
  • The solution is non-sticky and keeps hair in place
  • It dries clear, leaving no trace of its presence

It works to lock brow hairs in place while setting brow color and shape. The brow gel has a colorless base that provides a flexible grip without leaving a stiff feeling on the skin. With the precision makeup brush, you can apply just the correct quantity of product for a precise application each and every time. No residue is left behind when the clear gel is used as a top coat or on its own for an enhanced and polished finish to your eyebrow makeup.

Wet n' Wild Gel  —  Best Use

brow gel review

Key Features

  • It's simple to match with your natural hair color, as it comes in a variety of colors
  • Intensify the color and make it last longer by layering it
  • Your brows will remain well-groomed no matter what happens in your life as it has a strong hold

With this smooth, delicately tinted brow gel from Wet n Wild, you'll fall in “Brow-sessive” love. If you're looking for a quick touch-up or dramatic volume boost, using the Brow-sessive Brow Shaping Gel will help you achieve fuller, more defined brows that are both reliable and mess-free. The product combs and secures brows with a gentle, flexible grip that will not stiffen or flake. The light gel wax creates natural-looking volume and definition with a correctly sized small brush, depositing the right buildable color each time.

Buying Guide to Help You Find the Perfect Brow Gel

To keep your brows in place, brow gel is an excellent makeup item to have around. Not only does it aid in the preservation of your appearance, but it can also be used to give shade and thickness to thin arches. If you want to attain seamless brow form and definition, using a high-quality brow gel is the quickest and most straightforward method available.

Brow gels are available in various forms, sizes, and colors to complement your daily look (or any look, really!). Brow gels come in multiple sizes and shapes to accommodate the needs of all beauty enthusiasts, from the tiniest of spoolies to the largest of mascara brushes.

If you are unclear about which product will be the most beneficial for you, our buyer's guide will assist you in making the best decision possible. Before making a purchase, consider the following suggestions and considerations.

From Our Celebrity Expert, Olivia Elgart:

Brow gel is a great way to avoid any brow drama. Just ask Selena Gomez and Hailey Bieber! These two ladies have been known to go head-to-head over their brows, but I think they can both agree that a great brow product is a must-have for that clean-girl aesthetic. I'm a big fan of brow gel, and I love how it helps to define my brows without making them look too harsh.

How Do You Apply Gel to Your Brows?

Adding definition and volume to your brows should be a simple and fuss-free process. To coat each portion of your brow evenly, start at the root and work your way up to the tip of your brow. Short strokes and repeated applications of brow gel should be applied to fragile regions.

What is the Shelf Life of Eyebrow Gel?

All of this depends on the sort of eyebrow gel you use and how well it adheres to your eyebrows. Distinct brands make claims about different advantages. For the most part, everyday brow gels are long-lasting and easy to take off with your regular makeup wipes and cleansers. On the other hand, at-home tattoo eyebrow gels may last for a few days, making them ideal for special occasions or huge events.

What is Colored Brow Gel and How Does it Work?

A colored brow gel is a product that contains color pigments in addition to the gel itself. They define your brows and fill in any bare spots at the very end or very beginning of your brow. A colored gel can define and tame unruly brows, while also creating a natural-looking definition.

What Should You Consider Before Purchasing a Brow Gel?

Formula

To make the application process simpler, look for products with a slightly creamy texture. Some gels contain fibers that resemble hair and stick to your natural eyebrow hair, giving it a fuller and more voluminous appearance. Others contain chemicals that prevent flaking, make them waterproof, and keep them from smudging.

Hold

Eyebrow gels are available in three different levels of hold: strong, medium, and light. According to your brow thickness, select the hold that would work best for you. Thick or bushy eyebrows benefit from stronghold gel application; thin or finely defined brows benefit from medium- to light-hold gel application.

Shade

Because gels come in various colors and tones, it's critical to pick one that won't draw attention to your brows too much. You can choose a darker tint if your hair is blonde or platinum. If you use a clear gel, check to ensure it leaves no flakes or residue.

Brush

The majority of gels are packaged in small bottles with a spoolie-style brush. The applicator brush is a crucial consideration because it will facilitate easy and smooth application. Choose a tiny brush with a stiff, tapered head that's angled just a bit if you want flawless coverage.

Other advantages

In addition to shaping the brows, certain gels provide nourishment and conditioning, making them appear fuller and healthier. What’s more, because they are loaded with natural oils, they can reinforce your brows as well.

What Color Gel Should You Be Using, and How Do You Know What Color to Choose?

Many people begin by selecting a color that is complementary to their existing hair color. It is a great concept if your hair is deeper in color, such as brown or black. To keep your brows from looking too dark, go a couple of shades darker than your natural hair color. As a result of the natural oils in your skin, your eyebrow hairs and the product you use on them will darken, and you don't want to take the chance of them becoming too dark. The amount of lightning you can do is dependent on how black or dramatic your brows are already.

On the other hand, if you have light-colored hair, flip it around. Select a brow gel that seems one to two shades darker than your natural hair color to achieve the best results. If you want your brows to look like they belong on your face, you don't want them to be too light, or they'll lack all of their dramatic effects. Redheads will most likely prefer colors that are closer to blonde rather than black.

However, there is no hard rule stating that your brows must be a natural color. Many people enjoy experimenting with unusual brow colors or embellishing their brows with gems, glitter, and other glistening materials.