Why You Should Trust Us
Our reviews team lives by the motto of one of our favorite celebrities — er, superheroes: “With great power comes great responsibility.” We know that shoppers depend on our recommendations to purchase products that add value to their life, and we take that very seriously. We keep our standards high because we know yours are even higher.
Our team writes our reviews with a journalistic approach: transparency and honesty. We work hard to analyze, review, and assess products, but we’re not afraid to bring in the help of experts to ensure we’re recommending only the best products. The experts we consult and work with depend on the product: If we’re recommending makeup, we’ll speak with a MUA, but if we’re recommending protein powder we’ll consult with a doctor or nutritionist. What’s more, our team consists of accomplished writers who bring value to every piece they create (see Julia Yoo, Fortune 500 consultant and avid beauty writer).
How We Test
Our team spends time researching, analyzing, and comparing products against one another to determine which one is best for you. But what does best mean? Does it mean most fashionable? Does it mean most versatile? How about most convenient? We consider all features and aspects that might be relevant to a specific type of product, and we’re not afraid to call out products that fall short of providing benefits for the consumer.
Once we’ve gathered all relevant data, we also spend time scouring the internet for other consumers’ reviews of products. What are people saying? How are they responding to a product?
With all this information now collected, we complete a comparative analysis of the potential products, laying out all the relevant metrics to see how each product compares to one another. Then, we move on to a qualitative analysis, determining which specs and features are most relevant to average consumers. All of this information then gets spun up into a product review page that’s helpful for you.
We also acknowledge that we have a diverse reader base, which is why our testing process includes considerations of all people, no matter age, skin tone, ability, body type, or socio-economic status. You deserve to feel confident and love the products you spend your money on, and our goal is to help you do just that.
But we want to make sure that review is helpful for you whether you find it 5 days or 5 months after it’s published, which is why we are continuously updating our product review pages to reflect the most current information and assessments. Just because we’ve deemed a product as the ‘Best Overall’ doesn’t mean it will stay that way forever. If a better product or model comes along, we’ll make sure our product review pages reflect that improvement. In our minds, an article is never “completed.”
News & Deals
Gossip isn’t just for the editorial team — our reviews team loves to hear about the latest deals and news, too. That’s why we keep our eyes peeled and our ears open for sales and markdowns on products that we know you’ll love.
We’re not fooled by cheap prices, though. We make sure to follow the same standard of research and assessment on products we feature in our deals and news pieces to ensure we’re only recommending high-quality products. All prices are accurate at the time of publishing, and we are continuously updating our pieces to ensure they reflect the latest prices.
How We Make Money
We may earn affiliate commissions on the content we post if you purchase through our links, but we never let it influence how we rate a product. We also don’t make money from advertising or sponsors.
If you have any questions, comments, or opinions you want to share regarding our review process, editorial guidelines, or other, please feel free to reach out to us at email@example.com.