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You may have seen the iconic Jennifer Coolidge in the Super Bowl commercial for the beauty brand e.l.f.’s Power Grip Primer when she put a hilarious spin on the extra sticky texture. In the commercial, she called her skin “extra dewy,” and it was so tacky (something we all want in a primer) that every item she touched would stick to her hands. A good quality primer is essential to the base of your makeup to help it last all day and night and the e.l.f. Primer is so good and it’s less than $10!
This gel-based primer is so sticky that it will grip the makeup to your skin — ensuring it’s not going anywhere. Not only does it help it stick, but provides a beautiful base on your skin, which will shine through your makeup and create a smooth and glowy complexion. Also, with the clear formula, it works perfectly with all skin tones. There are so many beneficial ingredients in the primer like hyaluronic acid, which helps retain moisture to plump your skin. The Power Grip Primer is also non-comedogenic, so you won’t have to worry about the product clogging your pores.
All you have to do is apply the primer evenly to your skin before starting your makeup. Also, use your fingers to pat the primer on your face, so the primer is warmed up before melting into your skin. Jennifer isn’t the only one who has been loving the Power Grip Primer, it has blown up on TikTok as a must-buy drugstore product and has 16,446 ratings on Amazon!