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Watch
October 2, 2020 10:44AM EDT

Max Ehrich Fights Back Tears & Accuses Demi Lovato ‘Using Him’ For A ‘Calculated PR Stunt’

demi lovato max ehrich
SplashNews
Malibu, CA  - Demi Lovato and Max Ehrich are escoted back to their car by security after a dinner date at Nobu in Malibu.

Pictured: Demi Lovato, Max Ehrich

BACKGRID USA 22 JULY 2020 

BYLINE MUST READ: Roger / BACKGRID

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Demi Lovato and her new fiance Max Ehrich look happy in love on Beverly Hills shopping trip. The lovebirds were spotted out and about on Monday afternoon (july 27). Singer Demi was showing off her incredible engagement ring, after her beau popped the question last week during a romantic proposal on a Malibu beach. The loved-up duo couldn't keep their hands off each other, as they cuddled on famous Rodeo Drive and seemed happy to be spotted by photographers. The hit Versace and Persol stores and enjoyed a late lunch at 208 Rodeo Dr, an upscale restaurant with bistro fare & California cuisine.

Pictured: Demi Lovato,Max Ehrich
Ref: SPL5179046 280720 NON-EXCLUSIVE
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Demi Lovato is all smiles as she and Max Ehrich and best friend Nikita Dragun dine at Nobu Malibu in Malibu. The 27 year old singer who recently got engaged is wearing a pink dress and carrying a Chanel purse in hand. 07 Aug 2020 Pictured: Demi Lovato, Max Ehrich and Nikita Dragun. Photo credit: Photographer Group/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA693208_001.jpg) [Photo via Mega Agency]
Newly engaged Demi Lovato and fiance Max Ehrich seen out shopping on Rodeo Drive with her new HUGE engagement sparkler. 27 Jul 2020 Pictured: Demi Lovato and Max Ehrich. Photo credit: APEX / MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA691199_001.jpg) [Photo via Mega Agency] View Gallery View Gallery 10 Photos.
Alyssa Norwin
Deputy Editor of New York City
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In a new Instagram Live video, Max Ehrich went off on Demi Lovato about their breakup and claimed that she’s using the split as a ‘PR stunt’ to promote her new music.

Max Ehrich got emotional while discussing his split from Demi Lovato on Instagram Live during the early hours of Oct. 2. His video post came hours after Demi released her new song, “Still Have Me,” which was inspired by the breakup In his video message, Max made some pretty shocking claims about Demi, even accusing her of using their relationship as a “public relations stunt.”

Max Ehrich takes to Instagram Live to address split with Demi Lovato:

“You just lost someone who loved you fully, completely, infinitely, for everything.” pic.twitter.com/XvtzCtq2cT

— Pop Crave (@PopCrave) October 2, 2020

“I’ll support you. You’re great. You’re awesome. Literally, just, like….leave me alone and stop using your millions of dollars to write false, fake news about me,” Max said, while fighting back tears. Demi has not addressed the breakup herself, but Max appears to be accusing her of leaking stories about the split to the press. “Aren’t you tired?” he continued. “All I’ve done is love with my whole heart. If y’all wanna villainize me, say whatever you want at this point. It’s just the craziest thing. This is the most bizarre experience that I hope no one ever has to experience ever. No person deserves to feel this way.”

Max went on to accuse the media of “manipulating” the situation between himself and Demi, and explained that that was why he had to come on social media to “speak [his] truth.” He then seemed to address Demi and her new song directly by saying, “Make your art. Don’t use people as clickbait. I’m a person, just like you’re a person. I was in love — the whole world should freaking know it. I thought I found the real deal. Now I found out that I was used. I hope the song’s number one because if that’s what someone wants in the material world, here ya go. Have it. I hope this makes you happy.”

demi lovato max ehrich
Demi Lovato cozies up to Max Ehrich while out and about. (SplashNews)

Max and Demi started dating earlier this year. Their relationship got serious very quickly as they were forced to quarantine together when the coronavirus hit just weeks into the romance. Max proposed to Demi in July after just four months of dating, and the two seemed blissfully happy for the next several weeks.

Unfortunately, it was short-lived, as news of the pair’s split broke via People magazine on Sept. 24. Two days later, Max broke his silence on the situation, and claimed that he didn’t even know about the breakup until he read about it online. “Imagine finding out the status of your relationship through a tabloid,” he wrote on Instagram. “While your [sic] in the middle of filming a biopic movie about a Pastor in a Christian church whose intention of the film is to help people. God Bless.”

Meanwhile, Demi has let her music do the talking. In “Still Have Me,” she sings lyrics like, “I’m still a mess and I’m still broken” and “everything around me shattered, all the highs are now just lows.” Demi is set to take the stage later this month at the Billboard Music Awards on Oct. 14.

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Demi Lovato

More Demi News:

  • Demi Lovato's Romantic History: Every Partner She's Loved & Lost From Wilmer Valderrama To Max Ehrich
  • Max Ehrich Claims He Found Out About His Breakup From Demi Lovato 'Through A Tabloid'
  • Demi Lovato Admits She's 'Shattered' After Max Ehrich Breakup In Heartbreaking New Song 'Still Have Me'

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