Justin Bieber Plays Drums In His Latest Adidas NEO Campaign

We already gave you guys a preview of Justin looking edgy while donning the brand and now you check out his latest digital campaign for the infamous line, including these brand new pics! We were overly excited to learn that pop-sensation Justin Bieber, 19, was to become the brand’s global ambassador but that he would also front Adidas NEO campaigns! Now that the spring campaign is up and running in print, the digital one is now on it's way -- and you can watch Justin jamming out!

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Reading Time: 2 minute
March 22, 2013 5:17PM EDT
Image Credit: Courtesy Of Adidas

If you were loving the star’s edgy pics back in February, than you’ll definitely be feeling his digital one too! You can check out the Beibs showing off his infamous musical talents while playing a set of drums! The interactive lookbook can be viewed on the brand’s site and is completely clickable and shop-able!

The video is themed around the brand’s #liveyourstyle concept and features Justin alongside other NEO teens enjoying the summer heat, while showing off how they express ‘living their style.’ Each clip features a different aspect of the brand’s philosophy and shows a variety of other inspiring hashtags such as #nailit and #styleit — sounds like a good photocall for Justin!

The videos can be shared via Facebook and Twitter and you can buy each and every article of clothing directly from each individual clip. The interactive lookbook is one of the elements that showcases the brands ongoing experience with the exciting NEO spirit.

HollywoodLifers do you love Justin’s new campaign as much as we do?

Shimriya Richard

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