A$AP Rocky was joined by Meadow Walker, Alton Mason, Mathieu Simoneau, Tyler Blue Golden and Selah Marley among other fashion icons.

Pacsun featured an in-store buildout in both the NYC and DTLA locations, along with dedicated billboard, showcasing the new collections. The front of the store was lined with a wide wall wheat pasting for photo moments. The action-packed night was complete with an in-store half pipe with professional skaters, a gaming station and premium access to new Pacsun product. Additionally, guests captured the night through a 360-degree custom rotating platform for selfies (by Photo KNYC) which was inspired by the recently released A$AP Rocky short film. Fans lined up and down the street and a lucky few were selected to join the event.

Rocky charged in as music by DJ A$AP Lou played and was accompanied by 20 plus members of his A$AP Mob, including his young nephew, who Rocky personally styled in the Pacsun x Russell merch. Following his performance, A$AP and his crew filled the streets of Broadway, admiring the temporary A$AP Rocky themed Pacsun flagship store which was decked out with A$AP Rocky’s custom logo. Check out more of this week’s hottest pics!