In an era where environmental consciousness is becoming increasingly integral to consumer decision-making, fashion brands are facing mounting pressure to adopt sustainable practices. One brand that has risen to the challenge with aplomb is 7017 REIGN, whose commitment to eco-conscious fashion is reshaping the landscape of high-end retail.
At the forefront of this movement is Santino LoConte, the visionary founder of 7017 REIGN, whose passion for fashion is rivaled only by his dedication to environmental stewardship. “We believe that sustainability and style should go hand in hand,” says LoConte. “At 7017 REIGN, we are committed to redefining luxury fashion by embracing eco-conscious practices that minimize our environmental footprint without compromising on style or quality.”
Central to 7017 REIGN’s sustainability efforts is a commitment to responsible curation and retail. It works closely with leading global brands and manufacturers to ensure that the products it selects are ethically sourced and environmentally friendly. From organic cotton and recycled polyester to sustainable leather alternatives, 7017 REIGN prioritizes materials that minimize environmental impact while upholding the highest standards of quality and craftsmanship.
“We believe that sustainability starts with our choices,” says LoConte. “By carefully selecting brands and products that share our commitment to environmental responsibility, we can offer collections that not only look and feel luxurious but also align with our values as a boutique.”
In addition to sustainable sourcing, 7017 REIGN is also dedicated to reducing waste throughout its operations. The brand employs innovative techniques such as zero-waste packaging and upcycling to minimize waste and maximize resource efficiency. By repurposing surplus materials and minimizing waste at every stage, 7017 REIGN is able to reduce its environmental footprint while offering unique and innovative products.
“We believe that fashion should be beautiful, but it should also be mindful of its impact on the planet,” says LoConte. “By embracing sustainable practices, we can create a more sustainable future for fashion—one that celebrates creativity, innovation, and environmental responsibility.”
Beyond its commitment to sustainable sourcing and operations, 7017 REIGN is also dedicated to raising awareness and driving positive change within the fashion industry. The boutique regularly partners with environmental organizations and participates in initiatives aimed at promoting sustainability and raising awareness about the environmental impact of fashion.
“As a leader in the fashion industry, we have a responsibility to lead by example and inspire others to join us in our commitment to sustainability,” says LoConte. “By working together, we can create a more sustainable future for fashion—one that celebrates style, creativity, and environmental responsibility.”
In a world where fashion and sustainability are often viewed as mutually exclusive, 7017 REIGN is leading the charge in proving that style and sustainability can indeed coexist. With its unwavering commitment to eco-conscious fashion, the boutique is setting a new standard for luxury retail—one that embraces both style and sustainability in equal measure.