![Christina Aguilera has teamed up with SexyHair to mark the beauty brand's 25th anniversary. , The singer stars in a new campaign for the hair company. , "I am so honoured to work with SexyHair. As someone who has pushed the boundaries of sexuality, empowerment, feminism, and more, to send an inclusive and powerful message to my fans throughout my career, I am thrilled to partner with a brand who has had done the same over the past 25 years," said 42-year-old Aguilera. , "We are all sexy, beautiful, and worthy, and I am so happy to continue to spread this message alongside SexyHair.", SexyHair, a Henkel brand, is set to launch the new campaign at Ulta Beauty stores in July and showcases both nineties icons., It will feature in-store product displays and ecommerce landing pages on Ulta and SexyHair's websites and social channels., In 1998, SexyHair launched with their bold, red packaging alongside the debut of Aguilera's first US song release., SexyHair is famous for their "big red can," with one can sold every six seconds, the brand says. , "We are thrilled to partner with Christina, a true 90s icon and symbol of exactly the kind of self-expression SexyHair wants to inspire in everyone," said Stephanie Grady, Vice President of Marketing at SexyHair., Grady added: "We've been loving all the nostalgic hair trends going viral recently that were popular during the era the brand was established and Christina's musical career was kicking off. There couldn't be a more perfect partner or time to celebrate our 25th year of SexyHair.", Editorial usage., Credit - Courtesy of SexyHair / MEGA. 15 Jun 2023 Pictured: Christina Aguilera for SexyHair. Photo credit: Courtesy of SexyHair/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA995516_003.jpg) [Photo via Mega Agency]](https://hollywoodlife.com/wp-content/uploads/2022/01/Christina-Aguilera-Topless-SexyHair-MEGA.jpg?quality=100&w=330)
Christina Aguilera always makes a statement no matter what the occasion is and that’s exactly what she did at her XTINA Pride 2022 collection pop-up shop in West Hollywood on June 8. The 41-year-old stopped by her pop-up wearing a colorful ensemble featuring a sheer rainbow top and high-waisted pants.
Christina wore a sheer black, long-sleeve top with a cropped rainbow tie-dye black T-shirt on top. She styled her shirts with a pair of high-waisted black jeans that had leather panels on the legs. She accessorized her Pride look with a silver choker necklace, neon yellow sunglasses, pointed-toe pumps, and a tiny black purse.
As for her glam, Christina had her long platinum blonde hair down and pin-straight with bright purple, sparkly highlights throughout. A sultry smokey eye and a glossy nude lip with brown lipliner completed her funky ensemble.
For those who couldn’t make it to the pop-up, Christina launched her XTINA 2022 PRIDE COLLECTION on her website. The collection is, in part, a way to celebrate Xtina’s upcoming performance at LA Pride (June 11).
If there’s one thing for sure about Christina, it is that she is always rocking some sort of sexy outfit. Aside from this look, she recently wore a tight purple latex dress with lacy gloves when she performed at Expo 2020 Dubai, which kept the year 2020 in its name even though it was postponed two years in a row.
Christina’s dress featured a high neck and a tight corset bodice and had long, flared sleeves which she highlighted with lace gloves. The rest of the dress flowed out into a fitted skirt with two plunging slits on either side and she topped her look off with wet-looking beach waves and bright purple eyeshadow.