![Christina Aguilera has teamed up with SexyHair to mark the beauty brand's 25th anniversary. , The singer stars in a new campaign for the hair company. , "I am so honoured to work with SexyHair. As someone who has pushed the boundaries of sexuality, empowerment, feminism, and more, to send an inclusive and powerful message to my fans throughout my career, I am thrilled to partner with a brand who has had done the same over the past 25 years," said 42-year-old Aguilera. , "We are all sexy, beautiful, and worthy, and I am so happy to continue to spread this message alongside SexyHair.", SexyHair, a Henkel brand, is set to launch the new campaign at Ulta Beauty stores in July and showcases both nineties icons., It will feature in-store product displays and ecommerce landing pages on Ulta and SexyHair's websites and social channels., In 1998, SexyHair launched with their bold, red packaging alongside the debut of Aguilera's first US song release., SexyHair is famous for their "big red can," with one can sold every six seconds, the brand says. , "We are thrilled to partner with Christina, a true 90s icon and symbol of exactly the kind of self-expression SexyHair wants to inspire in everyone," said Stephanie Grady, Vice President of Marketing at SexyHair., Grady added: "We've been loving all the nostalgic hair trends going viral recently that were popular during the era the brand was established and Christina's musical career was kicking off. There couldn't be a more perfect partner or time to celebrate our 25th year of SexyHair.", Editorial usage., Credit - Courtesy of SexyHair / MEGA. 15 Jun 2023 Pictured: Christina Aguilera for SexyHair. Photo credit: Courtesy of SexyHair/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA995516_003.jpg) [Photo via Mega Agency]](https://hollywoodlife.com/wp-content/uploads/2022/01/Christina-Aguilera-Topless-SexyHair-MEGA.jpg?fit=330%2C440)
Christina Aguilera, 40, looked incredible as she headed to a party celebrating the release of her new single ‘“Pa’ Mis Muchachas.” The superstar slithered into the soirée rocking a skintight snakeskin printed catsuit along with a matching jacket on Saturday, Oct. 23. She was still rocking the bright red hair from the music video, giving us some serious Wilma Flintstone vibes, along with her bright orange nails. She finished the look with a large pair of oversized sunglasses and a barely there flipflop sandal.
The star recently made waves dropping her first Spanish single “Pa’ Mis Muchachas” in two decades, along with a spicy new music video! The “Genie In A Bottle” singer had some support from fellow latinas Nathy Peluso, Becky G, and Nicki Nicole on the track, who also appeared in the Alexandre Moors directed project. The ladies go undercover as they attempt to take down a shady criminal in the four-minute clip, that includes a sexy dance sequence and plenty of eye catching fashion. Christina, in particular, slayed in a patent leather catsuit to open the video, later rocking a all leather trench coat a she sits upon a throne.
“I am proud to reveal mi primera canción [my first song] from a body of work that lives so closely to my heart,” Christina wrote after releasing the song on social media. “And these beautiful, strong, and talented women are joining forces with me for this first Guaracha,” she added, referencing sub-genre of Latin music that originated in Cuba. Notably, Christina’s father Fausto Xavier Aguilera hails from Ecuador, while her mom Shelly Loraine Kearns is of Welsh, Dutch, German and Irish ancestry.
She also said the song is meant to be an “homage to women” in an interview with Billboard. “In the song we mention that I’m a woman that is strong because I was raised by a woman that was strong and so was she before that,” she explained. “It’s something that gets passed down by generations. I chose Nathy, Becky and Nicki because of the strength they exude.”