Say Goodbye to Brassy Colors With The Best Purple Shampoos

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Finding the perfect shade of blonde that suits you well takes time, money, and commitment. Your professional stylist can work wonders to give you the best shade, but you still have to take care of your color-treated hair to maintain its light tone and shine. Purple shampoo is your best friend when it comes to home care to help keep your blonde hair from turning brassy and yellow over time. This happens naturally due to environmental factors, heat styling, and even swimming. In addition, color-treated hair needs extra moisturizing, damage control, and protection. To help you get it all, we’ve listed the best purple shampoos in 2023 to make sure your hair looks runway-ready every day.

Purple shampoo formulas are specifically designed to tone, brighten, and correct gray, bleached, blonde, platinum, and silver hair to restore the original light color and eliminate any brassy, yellow, or orange shades.

Comparing the Leading Purple Shampoos of 2023 in Detail

Pantene  —  Best Overall

purple shampoo reviews

Key Features

  • Luxurious lotus flower scent
  • Liquid volume: 17.9 Fl Oz
  • Paraben-free and silicone-free
  • Suitable for daily use

Pantene’s purple shampoo and hair toner brightens and corrects gray, bleached, and silver hair to restore its original tone. Thanks to the purple pigment in the shampoo, it neutralizes the yellow shades resulting from environmental damage. This ultraviolet, anti-brass cream shampoo reduces dullness and gives you a healthy-looking shine. Unlike some other purple shampoo formulas, Pantene can be used daily. Massage it into your hair and let it sit for three to five minutes before you rinse your hair well. The shampoo has a lotus flower scent leaving your hair fresh and luxurious.

Framesi Purple Shampoo  —  Best Packaging

purple shampoo reviews

Key Features

  • Formulated with natural ingredients
  • Free of gluten and parabens
  • Simple application process

Want to keep your hair brighter and more refined? Well, you should definitely take the time to look at this all-new purple shampoo presented by Framesi — one of the most widespread brands in this typical niche. It's specially formulated to eliminate all those brassy and yellowish shades from blonde or gray hair. Generally, you should start seeing results in just a few days. And, if you want to control the refinement, then you can even mix this shampoo with your regular one. In terms of quantity, you will be capable of purchasing this purple shampoo in two different options, including a 16.91 Fl Oz Pack and a 33.8 Fl Oz Pack. 

HASK Shampoo  —  Best Results

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Key Features

  • High pigmentation removes yellow and brassy tones 
  • Vitamin C and elderberry oil combo enhances 
  • Free of parabens, phthalates, and gluten 

This violet formulation with a high pigmentation cleanses softly while simultaneously eliminating undesired warm, yellow, and brassy tones while giving you a cooler shade of blonde. Enhanced with a combination of vitamin C and elderberry oil, this product helps to improve shine, restore moisture, and maintain the smoothness and appearance of damaged and dry hair. Your strands will look lustrous and smooth, and soft after using this moisturizer. This product will outperform the cabinets full of high-priced salon-only items you've used in the past. It does not include any sulfates, parabens, phthalates, gluten, or drying alcohol.

Get Back Shampoo  —  Best Weekly-Use Shampoo

purple shampoo reviews

Key Features

  • Coconut scent
  • Liquid volume: 8 Fl Oz
  • Contains the active ingredients coconut oil and collagen for extra nourishing damage control
  • Silicone-free
  • Cruelty-free

The purple shampoo for blonde hair by Get Back Gorgeous eliminates brassiness and yellow tones to brighten blonde, silver, and grey color-treated hair. Extend your salon color and achieve brighter, healthier-looking hair with the GBG shampoo’s rich formula containing coconut oil-derived compounds and collagen. Collagen protects your hair against breakage, damage, and split-ends. For soft, silky, and manageable hair, apply the toning purple shampoo from roots to tips, and leave it on for two to five minutes according to the lighting effect you desire. Rinse well. This shampoo is not suitable for daily use and is best applied once a week for best results.

Redken  —  Best Shampoo and Conditioner Combo

purple shampoo reviews

Key Features

  • Liquid volume: 10.1 Fl Oz each
  • Shampoo and conditioner combo package for complete hair care
  • Contains citric acid to boost shiny, healthy hair 
  • Not suitable for daily use

Use Redken's color extend purple shampoo two to three times per week to neutralize brassy, yellow tones that tend to appear in blonde and highlighted hair. Redken has packaged a full hair care combination with their color extend purple shampoo and matching conditioner in this combo. Each bottle has a liquid volume of 10.1 Fl Oz, allowing you to get the best color treatment, nourishing shine, and moisture-rich protection from your hair care routine. The shampoo contains citric acid to strengthen your hair and maintain a healthy scalp.

Morrocanoil  —  Best Natural Shampoo

purple shampoo reviews

Key Features

  • Liquid volume: 6.7 Fl Oz
  • Contains argan oil for hair repair, protection, and extra healthy shine
  • Free of sulfates, parabens, and phosphates
  • Use shampoo and conditioner together for best results

Bring out the best in your hair with Moroccanoil’s blonde perfecting purple shampoo. The tone-correcting shampoo cleanses dirt while toning down brassiness in blonde, bleached, lightened, and grey hair. The sulfate-free formula contains violet pigments to counter-balance unwanted yellow and orange tones. It also features ArganID technology with argan oil to seal the hair strands and showcase brilliant shine. Rich in antioxidants, essential fatty acids, and vitamins, argan oil deeply nourishes hair and skin. Moroccanoil is well-known for quality high-performing oil-infused beauty products. Massage the purple shampoo through wet hair and scalp. Leave the purple shampoo on for three to five minutes before rinsing.

Jocio Shampoo  —  Most Nourishing

purple shampoo reviews

Key Features

  • Liquid volume: 10.1 Fl Oz
  • Contains UV absorbers, antioxidants, green tea extract, rosehip oil, arginine, and keratin for extra shine and protection
  • Paraben-free
  • SmartRelease technology helps repair and strengthen hair

Joico color balance purple shampoo reduces brassy tones from color-treated blonde, platinum, and bleached hair while offering extra protection. It contains powerful ingredients to strengthen and safeguard hair against natural elements and heat styling. Gentle cleansers in this purple shampoo boost shine and reduce frizz for manageable hair. The color balance purple collection formula offers a unique combination of antioxidants, UV absorbers, and green tea extract. SmartRelease technology slowly allows the release of rosehip oil, arginine, and keratin to assist in the repair, strengthening, and protection of your hair.

L'Oreal  —  Best Formula

purple shampoo reviews

Key Features

  • Liquid volume: 8.5 Fl Oz each (set of 2)
  • Shampoo and conditioner combo package for complete hair care
  • 100% free of sulfates, paraben, and gluten
  • Formulated with vegan ingredients

L’Oreals EverPure toning purple shampoo is formulated with hibiscus and purple dye to hydrate and neutralize brassy orange and yellow tones in blonde, bleached, highlighted, and silver hair. Color-treated hair requires additional nourishing care. This formula provides gentle cleansing which does not weigh down your hair, keeping color pure for up to 4 weeks. The rich, creamy solution has a delicate scent of hibiscus and is sulfate-free for salon-quality hair care. The purple shampoo and conditioner combo package is ideal for dry, damaged, frizzy, thin, or color-treated hair.

Bold Uniq Shampoo  —  Most Eco-Friendly

purple shampoo reviews

Key Features

  • Liquid volume: 11.29 Fl Oz
  • Enriched with vitamin B5 and innovative UV filters to protect against fading
  • Does not contain parabens, mineral oils, or sulfates
  • Vegan and cruelty-free

Bold Uniq purple shampoo is formulated to effectively use violet color pigments in counteracting unwanted orange and yellow hues. It neutralizes brassiness in blonde and platinum shades and is designed with a vitamin B5 derivative to soften hair strands and protect against fading. Bold Uniq is the most suitable option for use on bleached, silver, grey, blonde, and highlighted hair to extend your time between salon visits. The formula enhances the original post-salon cool blonde or silver tones. For best results, use the purple shampoo two to three times per week depending on your desired look.

Buyer's Guide: Find The Perfect Purple Shampoo

Also referred to as toning shampoo or silver shampoo, purple shampoos are pigment-depositing formulas with anti-yellowing agents. They are designed to counteract brassiness in blonde dyed hair. Brassy hair color can be caused by natural elements, swimming, pollution, and excessive heat styling. While this is unavoidable to some degree, you can counteract the effect by taking good care of your hair with specially formulated shampoos and conditioners. Here is everything you need to consider when buying the best purple shampoo for healthy blonde and platinum locks.

How to Choose the Best Purple Shampoo

Hair type

When choosing any shampoo, you want to consider your hair type to ensure you get the right nourishment for your hair needs. Purple shampoo is no different. Check for extra moisturizing ingredients, protection, and also for unwanted sulfates that can strip your hair of natural nourishing oils. Consider your needs according to your hair type as follows:

  • Fine Hair: If your hair is straight and silky without frizz, look for a shampoo that will add volume. Volumizing shampoos are light and won’t add extra weight which would make your hair hang limp.
  • Thick Hair: Moisturizing shampoos and hydrating conditioners are great for adding shine, and smoothness to thick hair lacking in moisture.
  •  Wavy Hair: Light-weight balancing shampoos are best for wavy hair. Wavy hair can sometimes be frizzy or limp, depending on environmental factors. A light, yet nourishing product is your best option here.
  • Curly Hair: Look for highly moisturizing formulas that contain ingredients to reduce frizz and deeply nourish your hair. Curly hair can often be dry and needs a little extra nourishment.

Ingredients 

Since your hair has already been color-treated and requires extra nourishment, it is best to avoid shampoos containing certain ingredients that will further strip natural nourishing oils and throw off your scalp’s natural pH balance. Avoid shampoos containing:

  • Sodium Chloride: This is essentially salt, and draws moisture from your scalp, drying it out.
  • Synthetic Fragrances: The alcohol used in synthetic fragrance products can dry out your scalp. Opt for a shampoo with a natural fragrance where possible.
  • Parabens and Sulfates: Sulfates can damage your hair and strip it of color. Using sulfate-free products gently cleanses without stripping away color or moisture.

Shampoos that include natural moisturizers, amino acids, antioxidants, and vitamins are a good choice. They will generally be labeled as damage repair, hydrating, moisturizing, or strengthening shampoos. 

How Does Purple Shampoo Work?

Purple shampoos contain effective violet pigments that counteract the appearance of unwanted brassy hues. Since violet and purple are the exact opposite colors to yellow and orange, applying a purple pigment-depositing product neutralizes and cancels out yellow undertones in your hair. This boosts the cooler tones, making hair look brighter.

Purple shampoo is designed for bleached, lighter blonde, or silver hair, whether natural or dyed. You can also use purple shampoo on darker hair that has been dyed with highlighted sections to remove any unwanted warm tones in those sections. It will, however, not make dark hair lighter and is only effective on the highlighted areas. 

Purple shampoo for bleached hair

If you have bleached hair, getting purple shampoo is a must. After a few weeks of your hair being subject to natural elements, the light shade will start turning a little dull. To counter this, incorporate purple shampoo into your usual hair care routine to keep your blonde light and bright. 

Tips for using purple shampoo

Choosing the best purple shampoo for your hair is important to maintaining beautiful blonde locks. There are a few additional tips that can help improve the results you get and possibly save you some extra trips to the salon. 

  1. Wash your hair only as often as needed since excessive washing will strip color, moisture, and natural oils that keep your scalp and hair healthy.
  2. Gently towel-dry your hair before applying purple shampoo if you need extra toning. Your hair should still be damp, but not dripping wet to concentrate the color.
  3. Purple shampoo can be diluted if the effects are too intense. For the best results mix it with a regular shampoo from the same brand or product line.
  4. If your hair is over-toned, use regular shampoo for a few washes until it fades out.