Beyoncé & Adorable Daughters Blue Ivy, Rumi Match In Black & White Crop Tops For Ivy Park Ad
Launch Gallery
Beyoncé and daughters Blue Ivy and Rumi steal the show in houndstooth crop and legging sets for Ivy Park’s new collection, Halls of Ivy.
Class in session: Beyoncé and daughters Blue Ivy, 9, and Rumi, 4, take centerstage for her athleisure brand Ivy Park’s newest collection, Halls of Ivy. In new photos shared on Thursday, Dec. 9 to coincide with the collection’s release, the singer, 40, and her daughters model a two-piece crop and legging set in a black and white houndstooth pattern, as seen in photos here.
Rumi is all smiles in the first snapshot, taking a call on a pink cellphone in the other, while big sister Blue Ivy poses with a soccer ball. The fifth collaborative collection with Adidas, Halls of Ivy is available to shop online now and will be in select stores on Friday.
Puffer jackets, bralettes, knitted pants, faux leather skirts, and bodysuits are among the highlights of the collection, which also features kidswear. Houndstooth patterns, glen plaids, and the brand’s signature vibrant color palette, including neon yellow, are recurrent themes in Halls of Ivy.
In true Ivy Park form, Beyoncé and her daughters aren’t the only notable models featured in what has been dubbed an inclusive collection. Natalia Bryant, Ava Phillippe, Deacon Phillippe, James Harden, and Jalen Green are also featured in the Halls of Ivy campaign.
![Beyonce hits the tennis court and serves up an all-star cast for the launch of her new adidas x IVY PARK “HALLS of IVY” collection. The superstar singer is joined by Reese Witherspoon and Ryan Phillippe’s children, Deacon and Ava Phillippe, basketball stars James Harden and Jalen Green and the late Kobe Bryant’s daughter Natalia for the campaign, which also features a cast of diverse models. The “inclusive” collection aims to “unite all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor” and is made for both adults and children. It features adidas x IVY PARK’s signature vibrant color palette, with glen plaids, houndstooth patterns and structural tailoring. Highlights include a patchwork puffer, a sequin duster, a bralette, a pair of knitted pants, a romper, a faux leather skirt and a bodysuit. The footwear part of the collection features the IVP Savage sneaker. HALLS of IVY is described as “the figurative space that is somewhere between where you are now, and where you aspire to be.” The fifth IVY PARK collection launches exclusively on adidas.com for 24 hours of December 9 and is followed by a wider global launch on December 10. *BYLINE: adidas x IVY PARK/Mega. 01 Dec 2021 Pictured: Beyonce models the adidas x IVY PARK “HALLS of IVY” collection. *BYLINE adidas x IVY PARK/Mega. Photo credit: adidas x IVY PARK/Mega TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA809996_001.jpg) [Photo via Mega Agency]](https://hollywoodlife.com/wp-content/uploads/2021/02/beyonce-green-tennis-ivy-park-mega-01.jpg?fit=180%2C240&resize=180%2C240)
![Beyonce hits the tennis court and serves up an all-star cast for the launch of her new adidas x IVY PARK “HALLS of IVY” collection. The superstar singer is joined by Reese Witherspoon and Ryan Phillippe’s children, Deacon and Ava Phillippe, basketball stars James Harden and Jalen Green and the late Kobe Bryant’s daughter Natalia for the campaign, which also features a cast of diverse models. The “inclusive” collection aims to “unite all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor” and is made for both adults and children. It features adidas x IVY PARK’s signature vibrant color palette, with glen plaids, houndstooth patterns and structural tailoring. Highlights include a patchwork puffer, a sequin duster, a bralette, a pair of knitted pants, a romper, a faux leather skirt and a bodysuit. The footwear part of the collection features the IVP Savage sneaker. HALLS of IVY is described as “the figurative space that is somewhere between where you are now, and where you aspire to be.” The fifth IVY PARK collection launches exclusively on adidas.com for 24 hours of December 9 and is followed by a wider global launch on December 10. *BYLINE: adidas x IVY PARK/Mega. 01 Dec 2021 Pictured: Beyonce models the adidas x IVY PARK “HALLS of IVY” collection. *BYLINE adidas x IVY PARK/Mega. Photo credit: adidas x IVY PARK/Mega TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA809996_002.jpg) [Photo via Mega Agency]](https://hollywoodlife.com/wp-content/uploads/2021/02/beyonce-green-tennis-ivy-park-mega-02.jpg?fit=180%2C240&resize=180%2C240)
![Beyonce stars in the new adidas x Ivy Park campaign inspired by Black cowboys and cowgirls. The “Ivy Park Rodeo” collection celebrates the impact of Black men and women on American Western culture and their continued influence on the American Rodeo. It features 58 adult apparel styles, five adult footwear styles and 13 different accessories, billed as “a bold celebration of classic Americana reimagined for today” and “a refreshingly contemporary take on classic Western wear. The collection features dark denim fabrics and washed heavy French terry materials throughout, elevated with unique denim monograms and bold purple glow cow prints - as well as the famous adidas stripes. Highlights include a denim body suit and wide leg snap pant, denim chaps and a denim tracksuit. It is the fourth Ivy Park collection from Beyonce and adidas and also features kids’ apparel for the first time. Ivy Park Rodeo launches exclusively on adidas.com for 24 hours on August 19, followed by a wider global launch on August 20. *BYLINE MUST CREDIT: adidas x Ivy Park/Mega. 11 Aug 2021 Pictured: Beyonce stars in the adidas x Ivy Park "Ivy Park Rodeo" campaign inspired by Black cowboys and cowgirls. *BYLINE: adidas x Ivy Park/Mega. Photo credit: adidas x Ivy Park/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA777984_003.jpg) [Photo via Mega Agency]](https://hollywoodlife.com/wp-content/uploads/2021/02/Beyonce-Blue-Twins-Ivy-Park-Campaign-3.jpg?fit=160%2C240&resize=160%2C240)
The new collection “unites all people, regardless of background, class, color or creed, as a community that fosters each individual’s creative endeavor,” per an Adidas press release. “Not bound by any labels or format, HALLS of IVY is the figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective, HALLS of IVY is a boundless, unconfined place where everyone is welcome.”
The collection also “firmly believes that the power of higher learning can also come from finding your own voice through self-expression, connecting with one another, and sharing space with like-minded people,” offering a collection of “classic fashion silhouettes, infused with individual style, swagger, and the spirit of following your wildest dreams,” the release continued.
Of course, this isn’t the first time that Beyoncé’s children — whom she shares with husband Jay-Z — have starred in Ivy Park campaigns. For Ivy Park Rodeo (campaign video above), a western collection inspired by Black cowboys and cowgirls released in August, all three of her children Blue Ivy, Rumi, and Sir, 4, appeared in the campaign.