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Selena Gomez‘s brand Rare Beauty has made waves in the makeup community — it’s filled with amazing beauty products with great formulas — and a new fan-favorite is the Soft Pinch Tinted Lip Oil. Selena describes the lip oil to Elle as “unlike anything I have experienced in a lip oil. When applied, it goes on like a jelly but transforms into a hydrating formula. It’s special!” The lip oil is the perfect combination of glossy and pigmented and is filled with rich ingredients to moisturize your lips to the max.
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“The formula took two years to develop because it’s such a unique texture in a variety of shades—getting the right shades is always really important in our development process,” Selena told Elle. She wanted to make sure “to create a wide range that would be flattering for any skin tone.” There are eight varying shades to choose from that coincide with the Soft Pinch Liquid Blush, which has also become a widely popular Rare Beauty product. The shade Happy — a bright pink shade — is Selena’s personal favorite, but there are plenty to choose from!
The lip oil will bring a girly color pop to your lips and will nourish and hydrate them in the process. The product gently plumps your pout with a unique gel formula without feeling sticky. Applying one layer with the flat-angled doe foot applicator will give you a sheer layer of perfection — but can easily be layered if you’re looking for a more pigmented look.