Victoria’s Secret Debuts Dramatic New Campaign Featuring Sexy Models Of All Shapes & Ages

Victoria's Secret The Body — Helena Christensen Helena Christensen

Kendall Jenner on the catwalk
Victoria's Secret Fashion Show, Runway, Grand Palais, Paris, France - 30 Nov 2016

Heidi Klum on the runway at Victoria's Secret's 2005 show at the New York State Armory.
Victoria's Secret Holiday 2005, New York

Brazilian model Gisele Bundchen walks down the runway during the Victoria's Secret Fashion show in New York. Whether it's sun-kissed skin or manufactured body tweaks, there's a certain something to beauty in Brazil that has global appeal. In hair, skin care, cosmetic surgery and body contouring, the cachet that will soon be on stage when the Olympics begin in August is as varied as Brazilians themselves _ among them supermodels Bundchen, Alessandra Ambrosio and Adriana LimaBrazil Beauty, NEW YORK, USA

Model Gigi Hadid displays a creation during the Victoria's Secret Fashion Show inside the Grand Palais, in Paris, . The pulse-quickening, celebrity-filled catwalk event of the year : the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars
Victoria's Secret Fashion Show, Runway, Grand Palais, Paris, France - 30 Nov 2016

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Victoria’s Secret celebrates body inclusivity with its Spring 2020 ‘Body by Victoria’ line. The brand promoted the diverse collection with a campaign featuring gorgeous models who were plus-size, trans, and past their 30’s!

Women’s bodies come in many forms. This is represented in Victoria Secret’s campaign for its Spring 2020 “Body by Victoria” line, which debuted on March 19! The campaign photos prove that Victoria’s Secret is continuing to evolve into a more inclusive brand. To model the line’s neutral colors, classic cuts and lacy patterns, a diverse lineup of models was enlisted for the job. VS’s first openly transgender model, Valentina Sampaio, 23, showed off her beauty in a push-up bra and lace underwear. Meanwhile, VS veterans — Daniela Pestova, 49, and Helena Christensen, 51 — proved that age is just a number as they posed alongside models that were two decades their junior. Their time with VS began in 1997, and to prove her dedication to the brand, Helena even served as this campaign’s photographer!

For years, fans dreamed of seeing curvier models in one of the most popular lingerie in the world. VS listened by having stunning plus-size models Candice Huffine and Solange van Doorn pose in the same lacy pieces that a VS Angel would wear down the runway! They’re familiar faces in the lingerie world, thanks to the beauties’ work with Savage X Fenty.

Candice Huffine — Plus-size model Candice Huffman dresses up her gorgeous figure in the Spring 2020 Body by Victoria’s patterned push-up bra and black lace underwear. (Helena Christensen)

The campaign also represents women of all backgrounds as the modeling industry fights for more representation. Brazillian model Lais Ribeiro joined the campaign, as did Puerto Rican model Joan Smalls and Jasmine Tookes, who is of African-American, Brazillian, West Indian and European descent. Other fellow VS Angels, Barbara Palvin and Romee Strijd, posed for the collection that emphasized the models’ natural beauty and forms, rather than distract from it with excessive embellishments and gaudy colors.

Joan Smalls, Daniela Pestova — Victoria’s Secret icons Joan Smalls, 31, (left) and Daniela Pestova, 49, (right) prove that models are just as breathtaking beyond their 20’s. (Helena Christensen)

Transgender model Valentina Sampaio nails the balance between sexy and chic in this classic black lingerie set, layered with a champagne blazer. (Helena Christensen)

After 42 years of trying to sell the so-called “fantasy” that Victoria’s Secret branded itself on, the lingerie brand is rebranding itself on reality. Like the new “Body by Victoria” campaign, Victoria’s Secret strove to make all its customers feel welcome with its collection with Bluebella in Oct. 2019. Among the campaign’s models included Ali Tate, who works in plus-size modeling, and transgender model May Simón Lifschitz. With the controversial Victoria’s Secret Fashion Show no longer putting on a show in 2020 and in coming years for the foreseeable future, the longtime lingerie brand really is ushering in a new era!