Jennie Kim, 23, said goodbye to her signature brunette strands to promote Kill This Love, BLACKPINK’s new single and mini album that was announced on March 24. Jennie’s hair did a 180 with long, buttery waves for one of the mini album’s teaser posters, which was released the following day. The dramatic hair makeover drummed up even more excitement for the drop of BLACKPINK’s mini album on April 5, which is officially serving as the female quartet’s “comeback” in new music. Jennie, along with Lisa, 21, Rosé, 22 and Jisoo, 24, have been busy amidst their worldwide tour that wraps up in Sydney, Australia in June 2019.
“Blonde JENNIE 😱 coming to end us BLINKS!!!” one fan tweeted, while another wrote, “FINALLY BLOND JENNIE.” Blinks were accustomed to Jennie’s coffee-colored hair, and even teased that the pop star and rapper would never stray from her trademark hairstyle. “Blinks I’m telling you now, y’all know this is about to be Blackpink’s biggest comeback ever when Jennie Kim, the girl who has stayed brown haired throughout her entire career GOES BLONDE!!! We are not ready at all and K*ll This Love is going to end us,” a fan pointed out on Twitter.
Lisa also underwent a hair transformation in her teaser poster, which was released a day prior to Jennie’s (March 24). Gone was the youngest group member’s iconic orange hair, as it was switched out for silver stands that were much shorter than Lisa’s usual mane! Fans are now eagerly awaiting to see if Rosé and Jisoo will also undergo similarly dramatic makeovers.
— YG FAMILY (@ygent_official) March 26, 2019
YG Entertainment set Blinks’ expectations high with Kill This Love, as “DDU-DU DDU-DU” — BLACKPINK’s most famous hit song — already holds the YouTube record for most views out of all music videos from a Korean group. The video has racked up over 723 million views since its release in June 2018.
“BLACKPINK’s new song is a song that is even more powerful than ‘DDU-DU DDU-DU’. BLACKPINK worked with 4 world-class choreographers for this comeback, so the choreography for this comeback will be more dynamic than any other BLACKPINK song before,” YG Entertainment wrote in a press release, according to Koreaboo. Here’s to hoping that the South Korean girl group treats its fans in North America to live performances of the new song, as BLACKPINK is headlining Coachella in April, and then embarking on the group’s first North American tour on April 17.