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New makeup trends swirl social media and one that has recently caught our attention is the “cold girl makeup look,” where you add blush to look extra flushed like you’ve been exposed to windchill — it looks so natural and pretty. To achieve this look, you need a pigmented and blendable blush, so we found the perfect one. Gwyneth Paltrow‘s goop Beauty Cream Blush will not only provide the ultimate glow, but it also has beneficial ingredients in the formula to help your skin.
Goop has become a beauty empire and this cream blush was the first makeup product in the line. “We thought it might be really nice to lean into the ‘no-makeup makeup’ look that I sort of do in my own life,” Paltrow told Harper’s Bazaar. “Then when we were starting to think about the formulations, I just got excited about this idea of skincare blending with makeup and that you could put beautiful moisturizers and antioxidants into the product itself.” Like Gwyneth said, there are skincare benefits to this product. There are vitamin C-rich sea buckthorn oil and antioxidant Vitamin E, along with safflower oil — so not only will your cheeks look perfectly rosey, but you’ll feel moisturized as well.
There are five shades available — venus (a bright fuchsia), whiskey (a warm brown), velveteen (a shade of mauve), slipper (bright peach), and afterglow (a soft berry) — which provide a range of different shades based on preference and skin tone. Not only is this product for the cheeks, but it also makes for a great lip tint or anywhere else on your face where you’d want a pop of color.