A coveted symbol of wealth and status, luxury jewelry was once a domain of the affluent, the glittering emblem of prosperity worn by royalty and the elite. These exquisite pieces, often embedded with diamonds and precious gems, were more than just accessories – they were reflections of one’s prestige and social standing.
The modern era, however, has brought on a new trend – a burgeoning movement toward making the world of high-end jewelry accessible to a broader audience, redefining what ‘opulence’ can and should be: A place where anyone with a taste for elegance and a love of fashion can express themselves, regardless of one’s socioeconomic status.
Cooke, whose passion for jewelry had started when he was just a teenager selling his mother’s pieces on online marketplaces like eBay, established Sterling Forever with an exciting yet profound mission: to revolutionize this industry with a wider array of stunning jewelry and prove that you don’t need a celebrity paycheck to shine like a star.
“I wanted to create a brand where everyone could find a piece that resonates with their style without worrying about the price tag,” he shares.
The ethos of ‘affordable luxury’ is perfectly reflected in Sterling Forever’s diverse range of jewelry, from stunning pendants and necklaces to mesmerizing earrings and bracelets. The brand’s commitment to quality and, above all else, inclusivity has cemented its position as a trailblazer in the industry, ensuring anyone can feel like their pieces are straight off the red carpet.
And, as a matter of fact, they are. Sterling Forever’s pieces are not just inspired by the fresh and enticing red carpet looks—they are also worn by some of the most beloved celebrities that Hollywood can offer, from Kelly Clarkson and Megan Thee Stallion to Jenna Ortega.
Upon speaking about such a tremendous success, Cooke reveals that he and his dedicated team have been more than proud and incredibly grateful for the journey thus far.
As Sterling Forever garnered celebrity attention and, ultimately, found itself on Oprah’s annual favorites list for the second year in a row, Cooke and the rest of the brand’s ensemble got the confirmation they needed: their efforts in democratizing high-end jewelry held the power to resonate further than they thought. It was a much-needed and appreciated fuel to aspire toward something even bigger.
“We couldn’t believe our eyes. Getting celebrities’ attention and seeing them wear our pieces on the actual red carpet was amazing enough, but when we made it to Oprah’s list, not once but twice, we were ecstatic,” Cooke says. “We knew that what we were doing was genuinely impactful and that others believed in us just as we believed. It was a source of inspiration we all needed to keep going forward in our mission.”
A unique ace up the Sterling Forever sleeve is their dazzling collection of Cubic Zirconia (CZ) jewelry. CZ, a synthetic gemstone that mirrors the brilliance and clarity of real diamonds, is a core element of the brand’s offerings. As Cooke highlights, these meticulously crafted pieces prove that it’s not about the price tag on your jewelry but the confidence it instills.
Each piece is designed with extraordinary attention to detail, capturing the essence of high-end diamond jewelry without the associated exorbitant costs. From stunning earrings to statement necklaces and elegant rings, each Sterling Forever CZ product is undeniably a masterpiece in its own right.
The quality of Sterling Forever’s CZ collection becomes irrefutable when one considers the fact that it’s so hard to spot the difference between their pieces and genuine diamond jewelry that even discerning connoisseurs are often left marveling at the uncanny resemblance.
Interestingly, the acceptance and popularity of CZ jewelry have skyrocketed, even among the glitterati. Celebrities have been embracing CZ pieces, further propelling their status in the world of fashion. And so, it’s no wonder that Sterling Forever’s own CZ offerings grace red-carpet events, worn by stars who appreciate the brand’s blend of style, quality, and accessibility.
Looking into the future, one thing seems certain: Sterling Forever is secure on its path to redefining the concept of luxury jewelry. The brand’s commitment to elegance and sophistication at a fraction of the cost but no compromise on quality underscores the fact that opulence and accessibility can, indeed, coexist.
As Cooke himself puts it, “Our jewelry selection, including our CZ pieces, is more than just a budget-friendly alternative. It’s a symbol of a new wave of fashion toward which we strive – one where style and affordability go hand in hand.”