Hailey Baldwin is one of the faces of a new collective for lingerie brand Victoria’s Secret. The model, 24, rocks a series of limited edition holiday pieces for the new campaign shared on Monday, Nov. 8. Among them is a sexy black and white lingerie set with satin and ruffles. Other colors of the four-piece sets include a soft purple and red, and a darker regal purple with black. Each set comes with a matching satin robe and eye mask, as seen in the campaign photos HERE.
The new collective, called VS Collective, brings together a group of “trailblazing partners” with a “common goal to drive positive change,” according to the lingerie brand. Hailey is one of eight women with “unique backgrounds, interests, and passions” tapped to help the brand create “revolutionary” pieces. She’s joined by model Adut Akech, photographer Amanda de Cadenet, freestyle skier Eileen Gu, actress Priyanka Chopra, soccer player Megan Rapinoe, model Paloma Elsesser, and actress Valentina Sampaio.
On Instagram on Monday, Hailey celebrated the news with a close up photo of herself for the campaign. “I am so happy to announce that I am joining the @victoriassecret #VSCollective – a platform for strong women to use their voice in an authentic way,” she captioned the post. “Looking forward to partnering with VS on this journey and all to come!” Her husband Justin Bieber, who she has been married to since 2018, proudly re-shared the post on his Instagram Story.
To celebrate the new collective, the model spoke to InStyle on Monday about her excitement to join the campaign. “I’m really excited and honored to join the VS Collective,” Hailey told the magazine. “It’s been great to be a part of an incredible group of women helping to drive the future of the brand while they continue to champion all women.” She also opened up about her upcoming holiday plans with family.
“I absolutely love the holidays!” Hailey said. “It’s when I really focus on spending time with the people I love and celebrating or creating traditions. It’s also such an important time to be thoughtful and giving. My favorite part about the holiday season is getting everyone together and eating delicious food and spending time with the people I love.”