The plot thickens! As Blac Chyna and the Kardashian sisters begin to battle it out over Chyna’s request to trademark the name ‘Angela Renee Kardashian’, a lawyer explains to HollywoodLife.com that even though she was born a Kardashian, Dream can’t use the name for business purposes, either! Here’s why.
Blac Chyna, 28, has filed a trademark for the name Angela Renee Kardashian for advertising and self promotion, but Kim Kardashian and her sisters have said no in response by legally filing an opposition. Now, it turns out that Chyna and Rob Kardashian‘s daughter Dream faces the same predicament!
“If in the future Blac Chyna wanted her daughter to profit from her birth name, then this could be problematic, as the right to name a product is not connected to birth — it is connected to the rights of the holder of the trademark,” Copyright and Trademark lawyer Michael Cohen explains to HollywoodLife.com exclusively. So what does that mean?
“For example, if Blac Chyna wanted to start a ‘Dream Kardashian’ baby clothing line, she could not profit from that because the trademark ties apply,” Cohen tells us. “One way around this would be if the Kardashians consented to licensing agreements with her. Then she would be able to use the name, and the sisters would get royalties or X amount of any monies derived from commercial gain from business ventures,” he says. Well, that’s a possibility!
In the end, even though it’s her birth name, Dream Kardashian can’t be used for business purposes by her mom. “The bottom line is that the Kardashians have worked very hard to build an empire and their name has cache and is trademarked,” Cohen says. “They obviously do not want anyone to just come along and ‘back-end’ that or usurp goodwill in anyway by making financial gains from their famous and unique brand.” Fair enough!
HollywoodLifers, do you think Dream should be able to use the Kardashian name — or should the same rules apply?