Dixie & Charli D’Amelio Social Tourist Celebration: Exclusive Photos

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May 7, 2021 5:13PM EDT

HL has the EXCLUSIVE look at Charli & Dixie D’Amelio’s at-home celebration following the announcement of their clothing brand, Social Tourist.

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Dixie & Charli D’Amelio Celebrate The Launch of Social Tourist

Dixie & Charli D’Amelio Celebrate The Launch of Social Tourist — Social media stars and sisters Charli and Dixie D’Amelio have extended their fast-growing empire into clothing design with the exciting launch of Social Tourist, under the Hollister Co. family. After announcing the new brand on Maay 6th, the sisters, and their parents Heidi and Marc D’Amelio, celebrated at their home with a massive balloon display and racks of clothes. The first collection of Social Tourist will be available on May 20th, and will continue to drop every 4 weeks. Four type of collections make up Social Tourist to appeal to the sisters’ massive and diverse audience:

Merch Collection: A logo-based fleece top and bottom line with unique color combinations, blocking, trend, and logo / graphic placements. This assortment will be focused to be DUAL GENDER.

The Closets: Fashion forward collections filled with trend items. Denim, skirts, dresses, tops, tees, outerwear, etc. all designed to be more pushed fashion for a teen consumer.

Everyday: A premium basics assortment designed to be everyone’s grab-and-go essentials, featuring tees, tanks, and long sleeve options.

Beach: A collection of swim and accessories that drops during relevant times of year, focused on trend forward, social-worthy swim fashion. Some male swim options offered.

HollywoodLife has an exclusive look at the exciting launch celebration at the D’Amelio’s home! Click through!

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Dixie & Charli D’Amelio Celebrate The Launch of Social Tourist At Their Home

Dixie & Charli D’Amelio Celebrate The Launch of Social Tourist At Their Home — “We have always loved fashion and had talked about how amazing it would be to create a clothing brand together based on things that we wanted to wear,” Dixie & Charli told HollywoodLife in an EXCLUSIVE interview about the collection.

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Charli & Dixie Pose In Social Tourist At Home Celebration

Charli & Dixie Pose In Social Tourist At Home Celebration — “It’s been great to see how the Hollister team has brought our individual personalities to life – edgy for Dixie, feminine and lighter palettes for Charli,” the sisters told HL of working with the A&F family on Social Tourist.

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The D’Amelio Family Celebrates The Launch Of Social Tourist

The D’Amelio Family Celebrates The Launch Of Social Tourist — Heidi and Marc D’Amelio joined in on the celebrations. Here, they hug and congratulate their daughters Dixie and Charli!

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Charli Checks Out Her Phone At The Social Tourist Launch

Charli Checks Out Her Phone At The Social Tourist Launch — “I’m definitely more girly than Dixie is in terms of style. I like bright colors and fun designs!” Charli told HL.

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Charli Smiles By A Rack Of Social Tourist Clothes

Charli Smiles By A Rack Of Social Tourist Clothes — When asked what their favorite item in the first Social Tourist collection is, the girls admitted, “We can’t pick just one!!! We definitely love the color block vibe on the sweatshirts and sweatpants!”

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Dixie Smiles In Front Of A Rack Of Social Tourist Merch

Dixie Smiles In Front Of A Rack Of Social Tourist Merch — The “Be Happy” singer admitted her “favorite color is black.” “It just matches with everything and is so easy to style,” she told HL. “We wanted to make the designs modern and fresh.”

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The D’Amelio Family Celebrating The Social Tourist Launch

The D’Amelio Family Celebrating The Social Tourist Launch — The sisters gushed over working together on Social Tourist, and in general, revealing that their collaborations make their “sisterhood stronger.” “Whenever we can work on things together as sisters its always so much fun and we are very grateful to be able to have these experiences together,” Dixie and Charli said. “We definitely are our own people, with our own opinions. So yes we do have creative differences but that’s normal and we might bicker and fight but we always work through it and find the best compromise.”

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Charli D’Amelio Shoots Some Content At The Social Tourist Launch Celebration

Charli D’Amelio Shoots Some Content At The Social Tourist Launch Celebration — Be on the lookout for Social Tourist drops on May 20th, and then every 4 weeks following! All of the product will be sold exclusively through Hollister channels, in-stores, in-app, and online around the world.

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