Social media stars and sisters Charli and Dixie D’Amelio have extended their fast-growing empire into clothing design with the exciting launch of Social Tourist, under the Hollister Co. family. After announcing the new brand on Maay 6th, the sisters, and their parents Heidi and Marc D’Amelio, celebrated at their home with a massive balloon display and racks of clothes. The first collection of Social Tourist will be available on May 20th, and will continue to drop every 4 weeks. Four type of collections make up Social Tourist to appeal to the sisters’ massive and diverse audience:

Merch Collection: A logo-based fleece top and bottom line with unique color combinations, blocking, trend, and logo / graphic placements. This assortment will be focused to be DUAL GENDER.

The Closets: Fashion forward collections filled with trend items. Denim, skirts, dresses, tops, tees, outerwear, etc. all designed to be more pushed fashion for a teen consumer.

Everyday: A premium basics assortment designed to be everyone’s grab-and-go essentials, featuring tees, tanks, and long sleeve options.

Beach: A collection of swim and accessories that drops during relevant times of year, focused on trend forward, social-worthy swim fashion. Some male swim options offered.

HollywoodLife has an exclusive look at the exciting launch celebration at the D’Amelio’s home! Click through!