Justin Bieber’s Shirtless Stunts Are Part Of His ‘Master Plan,’ Expert Says

Justin Bieber seems to enjoy showing off his bare chest, so we had to ask an expert -- what does this mean? Is it a publicity stunt? HollywoodLife.com was exclusively told that this is part of Justin's 'master plan'! When it comes to having six pack abs, Justin Bieber may have the best of the best. His workouts have definitely paid off, but we have to ask -- why does Justin, 19, feel so compelled to always take his shirt off in public? Our expert weighs in!

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Justin Bieber Shirtless In New York City — All A Publicity Stunt? ‘Master Plan’

“Justin Bieber is not only a singer, a performer and a celebrity, but he’s a master at marketing himself and getting noticed. After all, he was discovered on YouTube. He knows what he is doing,” Dr. Phil Dembo, Santa Monica based therapist & parenting coach, tells HollywoodLife.com EXCLUSIVELY.

“We have seen him recently deliberately alter his image from the youthful cute kid to the ‘bad boy’ image he is now creating,” explains Dr. Dembo. “It’s important for him to continue to make headlines and keep himself in the public eye.”

We can certainly appreciate Justin’s motives. After all, we do love seeing Justin half naked. And the same plan seems to be working for another sexy pop star.

Justin Bieber: Is He Copying Miley Cyrus?

“As we have seen with Miley Cyrus, when she began wearing revealing, more provocative outfits for the cameras to pick up, we now see Justin finding himself without a shirt,” says Dr. Dembo. “It’s ‘bad boy’-ish, it’s provacative, and it’s skin. All the right ingredients for his master plan.”

What do YOU think, HollywoodLifers? Does Justin look super sexy or super silly when he doesn’t wear a shirt in public? And more importantly, how do you think Selena Gomez feels about Justin’s shirtless ways?

WATCH: Justin Bieber Gets Shocking Full Sleeve Rose Tattoo 

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–Reporting by Sandra Clark

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