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June 5, 2020 11:41AM EDT

Selena Gomez, Kim Kardashian & More Celeb Companies Publicly Supporting Black Lives Matter

Los Angeles, CA  - *EXCLUSIVE*  - Singer Madison Beer crouches down on the front lines of today's Black Lives Matter protest and peacefully protest with the National Guard behind her.

Pictured: Madison Beer

BACKGRID USA 2 JUNE 2020 

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Porsha Williams is arrested by police during the Good Trouble Tuesday march for Breonna Taylor, Tuesday, Aug. 25, 2020, in Louisville, Ky. (Amy Harris/Invision/AP)
Tiffany Hicks, from left, Yandy Smith and Porsha Williams sit down in front of police during the Good Trouble Tuesday march for Breonna Taylor, on Tuesday, Aug. 25, 2020, in Louisville, Ky. (Amy Harris/Invision/AP)
Kaia Gerber and Cara Delevingne get a bit close as they attend a Black Lives Matter protest outside of District Attorney Jackie Lacey's office on the 7th anniversary of the Black Lives Matter Protest in Los Angeles, California USA

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Emily Selleck
Emily Selleck
Weekend Writer
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Celeb-owned companies like Poosh, Rare Beauty, and Kylie Cosmetics have all publicly thrown their support behind the Black Lives Matter movement.

As hundreds of thousands of demonstrators joined together across the nation after the May 25 death of George Floyd at the hands of a White Minneapolis police officer, celebrities have been doing their part to support the movement. Whether it’s donating money, attending a protest, or publicly supporting Black Lives Matter via their social media channels, some of the biggest names in the world are speaking up! A-listers like Kim Kardashian, Selena Gomez, Rihanna, and more have stood strong and truly put their money where their mouth is, revealing that their companies would support the movement.

Kim’s brand KKW Beauty released a statement on Instagram saying they firmly believe that Black lives matter. “We are committed to supporting and participating in the change that needs to take place. We are donating across organizations focused on making change and fighting racial injustice,” the statement read. Meanwhile, her older sis Kourtney Kardashian took to Poosh’s social media channels to stand behind people of color, and donate a portion of their profits. “You asked, we listened,” Kourt said. Here are 5 celeb-owned companies that have publicly taken a stand.

Kylie Cosmetics

View this post on Instagram

#repost @kyliejenner: since watching the most devastating and completely heartbreaking video showing the murder of George Floyd earlier this week I haven’t been able to get his face and his words out of my mind. i’ll never personally experience the pain and fear that many black people around the country go through every day but i know nobody should have to live in fear and nobody deserves a death like George Floyd and too many others. speaking up is long overdue for the rest of us. we’re currently dealing with two horrific pandemics in our country, and we can’t sit back and ignore the fact that racism is one of them. i fear for my daughter and i hope for a better future for her. my heart breaks for George Floyd’s family and friends. Don’t let his name be forgotten. keep sharing, keep watching, keep speaking out, because it’s the only way we can come together to help bring this much needed change and awareness. Rest In Peace, George Floyd. 🕊🤍⠀ ⠀ We urge you to come together and help bring #justiceforgeorgefloyd and sign the petition at the link in our bio and go to justiceforbigfloyd.com. We must not be silent. #blacklivesmatter

A post shared by Kylie Cosmetics (@kyliecosmetics) on May 30, 2020 at 12:27pm PDT

The company owned by 22-year-old Kylie Jenner, which has been in the headlines over the past week, have thrown their support behind the movement. A post shared to the Kylie Cosmetics Instagram page on May 31 read, “There comes a time when silence is betrayal.” The Martin Luther King Jr. quote was accompanied by a caption written by Kylie, which revealed she fears for her daughter Stormi‘s future. “speaking up is long overdue for the rest of us. we’re currently dealing with two horrific pandemics in our country, and we can’t sit back and ignore the fact that racism is one of them,” she began. “i fear for my daughter and i hope for a better future for her. my heart breaks for George Floyd’s family and friends. Don’t let his name be forgotten. keep sharing, keep watching, keep speaking out.”

Fenty Beauty

View this post on Instagram

We have a duty to fight white supremacy, systemic racism and social injustice. We want to make a difference, not just today, but EVERY DAY. We are partnering with @claralionelfdn and supporting the NAACP Legal Defense and Educational Fund, an official partner of Black Lives Matter. @NAACP_LDF is at the forefront of legal organizations fighting for racial equality. Partial justice is not justice at all— we will keep applying pressure! Pull Up in support of @naacp_ldf. We will continue to support Black creators and changemakers today, next week, and always. #blacklivesmatter ✊🏿 #JusticeforGeorgeFloyd #JusticeforAhmaudArbery #JusticeforBreonnaTaylor

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Jun 4, 2020 at 4:47pm PDT

Rihanna’s Fenty Beauty cosmetics line, which has long been a champion for change in the beauty industry, released a moving statement on June 4. “We have a duty to fight white supremacy, systemic racism and social injustice. We want to make a difference, not just today, but EVERY DAY,” it read, “Partial justice is not justice at all— we will keep applying pressure … We will continue to support Black creators and changemakers today, next week, and always.”

Rare Beauty

View this post on Instagram

We stand with the Black community and the fight against racism. We believe in celebrating our differences and championing diversity in all forms. We can’t accomplish this without consciously affirming the fact that Black Lives Matter. The cold and heartless murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless others are just the latest reminders of the gross inequality faced by the Black community. We’re committed to taking action against this, and as a first step, we’ve made donations to two organizations that need crucial support right now – @bailproject and @NAACP_LDF. With these donations, we want to send a clear message to the peaceful protesters that are in the streets fighting for justice that we are proud to stand with you. To our community, we urge you to use your voice. Please take the time to swipe through for ways you can help. Text, donate, email, sign petitions, educate yourself – no action is too small. As we continue to build this brand, we are committed to using our platform to speak up. We will not stay silent. #blacklivesmatter

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Jun 4, 2020 at 9:19am PDT

Selena Gomez’s Rare Beauty urged customers to “not stay silent” in a June 4 Instagram post. “We stand with the Black community and the fight against racism. We believe in celebrating our differences and championing diversity in all forms,” it read. “To our community, we urge you to use your voice. Text, donate, email, sign petitions, educate yourself – no action is too small. As we continue to build this brand, we are committed to using our platform to speak up. We will not stay silent.”

KKW Beauty

View this post on Instagram

We are a brand that celebrates beauty in diversity, equality and inclusion. It is essential to our core values and we stand in solidarity with those making their voices heard in the fight against systemic racism. We firmly believe that #BlackLivesMatter and we are committed to supporting and participating in the change that needs to take place. We are donating across organizations focused on making change and fighting racial injustice: Black Lives Matter (@blklivesmatter), NAACP Legal Defense Fund (@naacp_ldf), National Urban League (@naturbanleague) and Color of Change (@colorofchange). We hope you join us in taking action to make lasting change.

A post shared by KKW BEAUTY (@kkwbeauty) on Jun 4, 2020 at 8:00am PDT

Kim Kardashian has been outspoken about the tragic death of George Floyd, and the proceeding protests around the country. Unsurprisingly, she also released a statement on her KKW Beauty Instagram page, which read, “We are a brand that celebrates beauty in diversity, equality and inclusion. It is essential to our core values and we stand in solidarity with those making their voices heard in the fight against systemic racism.” She also linked to a number of other resources, including the NAACP.

Poosh

View this post on Instagram

You asked, we listened. The time for action is now. Places to donate and actionable ways to help on our stories. Text Floyd to: 55156 #justiceforgeorgefloyd #georgefloyd #blacklivesmatter 🖊: @cleowade

A post shared by Poosh (@poosh) on May 30, 2020 at 4:57pm PDT

The eldest Kardashian sis, Kourtney, also spoke out in support of the Black Lives Matter movement, taking to the Poosh Instagram page on May 31. She shared a moving quote by Cleo Wade, with the caption “The time for action is now. Places to donate and actionable ways to help on our stories,” she wrote, adding links to helpful resources. Poosh also shared a pic of a protest, showing people holding signs which read “silence = violence” and “no justice, no peace.”

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