Merciful Minerva! ‘Wonder Woman’ is the latest casualty in tone deaf advertising this year. Pics of ‘Wonder Woman’ and promos for the movie are appearing in promos for Think Thin protein bars. Think ‘thin’? Diana would never stand for this!
Well, at least Kendall Jenner, 21, can breathe a sigh of relief, because Think Thin might be the new Pepsi. The organic food brand unveiled its new Wonder Woman marketing campaign and it’s incredibly tone deaf. The comic book hero is about empowerment, badassdom and is a strong warrior role model for women and young girls a like. Putting her face on a “no-guilt” protein bar advertisement sends a very conflicting message about the character.
Now that Wonder Woman has returned to the big screen — the Wonder Woman film starring Gal Gadot hits theaters on June 2 — it’s more important than ever to represent her in the correct way. The new campaign promises that if customers buy $15 of Think Thin protein bars, they’ll get a $5 coupon to put toward Wonder Woman tickets.
The main problem is having the word “thin” in the product’s name. Think Thin protein bars are described as “A portable, nutritious snack covered in decadent chocolate providing an indulgent taste that satisfies hunger with none of the guilt.” While the bars themselves are nutritionally sound, the problem is promoting an action movie with a female lead with a product that believes thin = healthy. The Amazonian princess would never
HollywoodLifers, are you grossed out by the Think Thin promo, or do you think it’s fine? Let us know!