Target, is that you? Your one-stop-shop for everything from fashion collabs to snacks will unveil an extreme, $7 billion makeover that will definitely change the way you shop and you can get a sneak peek at the brand-new look here before they pop up in your neighborhood!
I don’t know about you, but even if I walk into Target for one or two items I’m bound to walk out over an hour later, often carrying multiple bags filled to the brim with items I definitely didn’t need — but the major retailer is going to seriously speed up the shopping process for customers that prefer a quicker approach. If you don’t have all day to browse you can still take a quick trip to the store without getting slowed down by other shoppers crowding the aisles. At the Shoptalk conference in Las Vegas, Target CEO, Brian Cornell, introduced a completely new design — and we can’t wait until the stores start rolling out. This is great news for shoppers in Richmond, Texas, because the store will be the first to debut Target’s brand-new look, come October 2017 — but you don’t have to wait to check out the new design! The image above shows the major change, which all begins the second you walk through the door.
Target’s new look will hit you before you even enter the store — and that’s because shoppers will have the options of going through one of two entrances, (think Disney’s “FastPass” for the shopping set!), which you can see above. There will be a speedy entrance for shoppers on-the-go and an “inspiration” entrance for those, (like me!), who prefer to browse. The makeover is part of a bigger, $7 billion investment that will completely update stores and shopping on their website.
So, what will you see if you select the speedy entrance? You’ll be greeted with grab-and-go food, wine and beer, and you’ll be able to grab your online orders so quickly thanks to the separate “Order Pickup” area. What’s even better is that shoppers on-the-go can use special 10-minute parking spots so that you can rush in and out.
If you enter through the inspirational entrance, there will be an outdoor area and tables and a Starbucks before the displays that will highlight all of the cool clothing collabs and seasonal shopping must-haves.
Even if you don’t live in Texas you should still be excited about the new design, because in 2017 Target plans to remodel 110 stores — and that’s just the beginning! In 2018 and 2019, 500 more stores will be renovated. Along with the new concept, 30 small-format stores will also pop up in in different areas and on college campuses, like Herald Square in NYC and at the University of Florida’s Gainesville campus.
What do you think of Target’s new look?