With a motto like ‘Strong Is Beautiful,’ Pantene is putting their money where their mouth is. Their latest celeb ambassador is professional fighter Ronda Rousey!
Pantene is debuting a new campaign with the motto, “Don’t Hate Me Because I’m Strong. Strong Is Beautiful.” A similar campaign originally debuted in the 1980s and has now come to life again for 2017.
Ronda Rousey is the latest brand ambassador and said in a press release:
“I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand. I’ve been called ‘Miss Man’ and ‘savage’ because of my physique, but to me, strength isn’t only about having muscles.” Ronda contined: “It’s about having heart and finding inner confidence, so I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling and never settle.”
Watch her first commercial above! Ronda will appear in TV, print and a digital campaign.
Jodi Allen, Vice President of Hair Care for North America at Procter & Gamble, said in a statement:
“We’re proud to announce Ronda Rousey as the newest member of the Pantene family.” She continued, “Ronda is the future of strong women everywhere — women rising above society’s expectations and proving once and for all that strong is always beautiful.”
Ronda joins the Pantene family alongside current brand ambassador Selena Gomez.
HollywoodLifers, do you think Ronda Rousey and Pantene are a good fit?