Olivia Culpo and her shiny strands have a new gig! She is the first celebrity brand ambassador for stylist and consumer-coveted hair brand ghd. See what Olivia had to say about the partnership below!
Olivia Culpo is the first brand ambassador for ghd. She said in a statement: “As a long-time fan of the brand, I am thrilled to have been selected by ghd as their new ambassador. I was initially introduced to ghd by my hairstylist and it was a revelation. The fact that I could easily create any style I wanted while at the same time preserving the health of my hair was game changing; I have been hooked ever since.”
She continued: “Hairstyling for me is a form of self-expression. My hairstyles parallel my moods and I love experimenting with different looks. That being said, I’ve been heat styling my hair for as long as I can remember and because I style my hair so often, my biggest concern has always been heat damage. What I love about ghd is that they are all about healthy hair and have developed a range of tools that give you gorgeous results and keep hair healthier. This is so important to me because minimizing the damage to my hair, is just as important as getting the look right.”
ghd maximizes impact while minimizing damage on the hair by the unique technology in the tools. Their stylers heat up to the optimum temperature of 365 degrees, what scientists have concluded is the ideal temp for a perfect style while protecting hair from damage.
I was at the launch party in downtown Manhattan with Olivia, who was rocking a gorgeous braided updo by Michael Silva. He wrote on Instagram: “My hometown girl @oliviaculpo tonight for @ghd_northamerica event in #nyc gorgeous and the nicest, such a pleasure.”
Her makeup was done by Meredith Baraf. Stunning!
HollywoodLifers, do you think Olivia Culpo & her hair are a good fit for ghd?