COVERGIRL took a massive step forward by naming James Charles the very first male COVERGIRL on Oct. 11. Learn more about the makeup artist and social media star below!
The brand said in a statement released on October 11:
“All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception.
One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”
James with appear in TV, print and digital ads for the new COVERGIRL So Lashy! by blastPRO Mascara. He is seen in this first campaign image with current COVERGIRL Katy Perry.
On Instagram, James describes himself as a “17 year old aspiring makeup artist from New York.” Well, I think he just got his big break! He will be using COVERGIRL products in how to and future makeup tutorials!
We can’t wait to watch and see what he can do — one look at his Instagram and you can see the amazing talent he has!
James wrote on his page: “THE SECRETS OUT.. so beyond excited to finally announce that I am the new face of #COVERGIRL and the first ever coverBOY. 😱 I am so thankful and excited and cannot wait to show you all what we have in store. Make sure you go check out @covergirl on Instagram for more info!”
He posted an adorable video saying he has been filming his upcoming TV commercial and he is so excited to share it.
HollywoodLifers, do you love that COVERGIRL has a male ambassador? Are you a fan of James Charles?