Has the Kim Kardashian/Kanye West drama hurt Taylor Swift’s impeccable image? Well, HollywoodLife.com spoke to image consultant Howard Bragman and Crisis Communications expert Eric Schiffer, and they tell us that the ‘controversy can actually help Taylor’. Find out how the ‘Bad Blood’ singer is going to come out on top when all is said and done!
PR guru Howard Bragman tells HollywoodLife.com EXCLUSIVELY that the Kimye fiasco isn’t going to hurt Taylor’s good standing in the end. “The people who like Taylor are going to continue to like her. We live in a world where conflict can build your brand — nowadays, if you don’t have a crisis, you go under the radar,” Bragman explains.
“There’s really no real damage here. This controversy can actually help Taylor because it can make your fans come closer to you and want to support you. She will continue to do just fine,” Bragman adds. Yep, Tay’s fans have been rallying behind her, not to mention her besties, like Selena Gomez.
Crisis Communications Expert Eric Schiffer agrees, asserting that her fans will always stand by her. “It’s a minor blemish at the end of the day. There’s no wrong Taylor can do in the eyes of her young fans,” he tells us. “You can throw negativity and it’s not going to change their views.” You know what they say — any publicity is good! “Controversy drives music downloads,” Schiffer adds. “It wouldn’t surprise me if she were selling more albums because of this drama. Attention drives people to remember her, then they play her songs. Her brand image hasn’t been hurt one bit as it relates to her fans.”
Well, there you have it! Taylor’s brand hasn’t been damaged, and you know that when her next album comes out, it’s going to sell a million copies, considering all the material she has to work with.
HollywoodLifers, has the Kimye debacle changed your perception of Taylor?