Selena Gomez is about to take Instagram by storm! The singer reportedly struck up a deal with the social media platform to post her videos online. How cool is that? This deal follows the news that one of Selena’s posts had become the most liked photo OF. ALL. TIME. So, yeah, that makes sense.
Instagram is reportedly looking for a little assistance from celebrities like Selena Gomez, 23, in upping their levels of engagement while they experiment with new features. Selena will be posting videos to the site to help them in the race against other platforms. And who could be a better fit than Selena, the lady who just grabbed the title of Queen of Instagram when one of her photos became the most liked pic the app has ever seen. Click here for the full scoop!
Selena and other celebrities, like actor Kevin Hart, 37, will be posting their videos to Instagram to assist the social media outlet in its competition with Snapchat, according to The Hollywood Reporter. Best of luck to Instagram, as Snapchat has announced a new feature that will make it easier to follow celebrities through their Official Live Stories. So it looks like users with a crazy amount of followers — like Selena, who became the most followed person on Instagram in March with 89 million fans — will be very important to Instagram if they want to keep up in the video market. But we can’t get too excited yet about the partnership, as sources close to Instagram have reported there is no official deal as of right now between Selena and the platform.
Selena was one of the first celebrities to utilize Instagram’s 60 second clip feature. The “Kill Em With Kindness” singer shared a video of her working on a new song in the studio, and comedian Kevin Hart shot a 60-second clip of a South African safari. Celebrities like those two have added to the recent boom in Instagram videos, with some now posting more than double the videos each day than they did last year, according to THR. Wow, what a big change!
We are so excited to see what Selena — and other celebrities — will be doing with their Instagram videos soon. Could we get more sneak peeks of new songs from Selena? Maybe some behind the scenes footage from her Revival tour? We can’t wait to find out!
HollywoodLifers, what kind of videos do you think Selena will be posting to Instagram?