Charli XCX is joining the beauty world! The singer was just announced as the newest face of Make Up For Ever, and she looks seriously stunning in her first campaign ad. Get the details on Charli’s makeup collaboration.
Right in time for festival season, Charli XCX, 23, and beauty brand Make Up For Ever are teaming up to launch a new set of long-lasting and waterproof eyeliners. Making the official announcement on their Instagram on March 30, Make Up For Ever announced Charli as the face behind their new Aqua XL liners.
If Charli’s campaign beauty look is anything to go by, we cannot wait to try these new eyeliners out. In her campaign pic, Charli sports a loud color combo of lemon yellow and bright mint green on her eyes, as well as a crisp cat eye.
Make Up For Ever shared the news on their Instagram, saying: “We are proud to announce that we will be teaming up with global pop sensation @charli_xcx for the new Aqua XL Campaign! The first of an ongoing series of artistic collaborations that highlight stage artists and their makeup artists. Here we go! #AquaXLcolorfestival.”
Following Make Up For Ever’s announcement, Charli shared the news on her own Instagram, captioning her campaign pic: “angels I’ve collaborated with @makeupforeverofficial for the launch of the Aqua XL eye pencil! so excited about this, it comes in all the colours of the rainbow and it’s sooooo damn cute!”
According to WWD, the new Aqua XL pencil is an update on their current Aqua Eye pencil and will come in 20 shades, ranging from the usual black and brown colors to bold blues, greens and pastels. The Aqua XL will also come in matte, diamond, satin, iridescent and metallic finishes.
What do you think of Charli and Make Up For Ever’s collab, HollywoodLifers?