Caitlyn Jenner has teamed up with MAC Cosmetics and will release her very own shade of lipstick called Finally Free. Read more details on the collaboration below.
Caitlyn Jenner, 66, has teamed up with MAC for a new collaboration that will be released in April. Her first release? A rosy nude lipstick. “I wanted a name that I use, and which represents the community. This is who I am: Finally Free.”
In an interview posted on MAC’s website, Caitlyn explained how the collaboration came about:
“M•A•C was the first to come to me, and a company, I realized, would really make a big commitment. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. M•A•C is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about.”
Caitlyn Jenner’s MAC Lipstick — All The Details
She continued: “Before I came out, the impression I had of M•A•C was, ‘That’s quality; that’s the good stuff.’ Not only is it the good stuff, but M•A•C also has the willingness corporately to use its reach to make a difference, to change people’s minds. To help raise funds for HIV and AIDS, and in our case, for trans issues.
And honestly, my ultimate fantasy — I never thought in a million years that it would ever happen — was to get involved with a makeup company. When you’re going through all of this, that’s just like never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”
On the exact shade of the lipstick, Caitlyn said: “I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”
“As a guy, I never took presentation as that important, because I didn’t care. I didn’t care about clothes; didn’t like guys’ clothes, never really bought clothes. I’d have my wife buy my clothes — if I was married at the time. But now, it’s just the opposite. I really enjoy the whole process. I had to do it in the closet for so many years, now I can actually do it and go out.”
Do you love that Caitlyn and MAC have teamed up to help the MAC AIDS Fund Transgender Initiative? Will you buy Caitlyn Jenner’s MAC lipstick?