Placing big bets comes hand in hand with the Super Bowl, and it isn’t just the football fans gambling all their money away on the Big Game. In Adobe’s new ad, they make it clear that advertising executives are all in it too.
Adobe’s 2016 Super Bowl ad can relate to all you gamblers out there. Little did you know, advertising execs are gambling on their Super Bowl ads too. Or is that really the message they are trying to get across? Check out the video!
In the ad, there are two men watching the Big Game at the bar, both gambling their money on the game of course. The businessman starts to confess to the other guy that he’s “in for four million. And the scariest part is, it’s not even my money.” What makes this campaign really funny is the fact that he’s talking about his 30-second TV ad for his cream cheese brand. All we hear is the Caribbean-themed, reggae-style soundtrack singing “Cream cheese from the island!” When the ad doesn’t go over well, the gambler can only shake his head and buy the man a drink. The ad ends with the question, “Do you know what your marketing is doing?”
Apparently, Adobe has an explanation to this whole “Gambling” campaign. Alex Amado, VP of experience marketing at Adobe, shared with Adweek the back story to the ad. “The ad tells the story of a CMO who didn’t look at the data, and is hoping that one big ad for his cream cheese company will do something amazing — but the odds are it won’t work out that way for him,” he says. “Brands that don’t take that data into account are gambling with their company’s money.” That makes sense!
This was Adobe’s first time buying an ad in the Super Bowl, and we think they have a great one here! HollywoodLifers, what do you think about Adobe’s Super Bowl 50 ad? Which one of Super Bowl ads is your favorite? Let us know in the comments!