Uh oh! An ad campaign telling residents of Canada’s Yukon Territory to get more vitamin D has backfired in the biggest of ways. Instead of reminding people to take more of the vitamin, they accidentally inferred they need to have more sex!
Yikes! Talk about an epic fail, Canada’s Yukon Health & Social Services wanted to get the word out to citizens of the Northern Territory who see little sun throughout their long winter to take more vitamin D, which glowing sunlight helps provide massive doses of. But their ad campaign reminding people to take supplements of it backfired horribly when they told people, “We All Need The D” in an awareness drive. Did they not realize what that means in this day and age? Apparently not and the internet went wild about it!
Needing the “D” has a totally different meaning than getting extra doses of the bone strengthening vitamin, and the Twittersphere went wild over the ad. It features a grandmother, daughter and her toddler son with the headline, “We all need the D…even me” referring to the little one.
Really?! How did this campaign make it past so many eyes without someone pointing out that needing the “D” means wanting sex! The department has since realized that the campaign referred to getting some penis and has since pulled the ad, but it’s too late because the internet is FOREVER! We’ve rounded up some of Twitter’s top comments about the unintentionally hilarious campaign.
— Tonia Leung (@ToniaLeung) January 26, 2016
— Clint Schaff (@clintschaff) January 26, 2016
I got a modeling gig! It's for a Vitamin D awareness commercial, what could go wrong? Dammit. pic.twitter.com/sYA91Sf04U
— Bob Loblaw (@BobLoblawtx) January 26, 2016
@michaelianblack Naw. That's the main course right there. Full of vitamin D! (If you know what I mean)
— Brian Q Quinn (@BQQuinn) January 26, 2016
Canada's Ad Campaign: "We All Need the D" – OHHHHH Canada https://t.co/l2CFEXdANL
— Cassie Cutes (@cassiecutess) January 26, 2016
Yukon: Canada's thirstiest province. https://t.co/ZJTYTj4y9k
— Justin Ling (@Justin_Ling) January 26, 2016
Oh, Yukon, you beautiful weirdo. "We all need the D." https://t.co/mGxQFf1IDy
— Eva Holland (@evaholland) January 23, 2016
'We all need the D,' says world's worst public health campaign https://t.co/vjsk308URZ
— Maggie Serota (@maggieserota) January 25, 2016
— Maddie Migis (@MaddieMigis) January 26, 2016
Patricia Living, director of communications for the Department of Health and Social Services, told VICE that the ad’s lewd message was intended to grab people’s attention, but they didn’t realize how it would blow up on social media. “When trying to reach a young adult audience, (the department) often reaches for provocative and humorous messaging, to great success. However, what was considered a cheeky, risqué message to draw in attention was escalated, taking the campaign into graphic areas that were never intended.” Ummm, DUH!!!
HollywoodLifers, what do you think of the epic health campaign fail?