Marc Jacobs tapped ‘RuPaul’s Drag Race’ star, Don Donigan, (known as Milk), to front his spring 2016 campaign alongside Lana Wachowski, Bette Midler and Sandra Bernhard — and you can see the ads right here.
Marc Jacobs wanted to make a statement about beauty and equality with his Spring 2016 ads — and that’s just what he did when he cast Don Donigan. If he looks familiar, it’s probably because you saw him on RuPaul’s Drag Race. Marc explained how and why Don, (who is known as Milk), caught his eye as he took to Instagram to share the news.
“One night while watching RuPaul’s Drag Race I recognized one of our men’s sweaters on a tall, handsome contestant,” he said. “His unique, artistic drag sensibility reminded me so much of the amazing drag characters of my club days at The Pyramid, Copacabana and other New York haunts I used to frequent.”
Considering the fact that Milk also used to work for Marc Jacobs, we couldn’t think of a better fit. Marc went on to share a message he received from Dan after he liked one of his images on Instagram. “When I started working for the MJ stores 5 years ago, I wasn’t sure what I wanted to do with my life. I was lost. All I knew was that I wanted to flex my creative muscle and most importantly, be happy. Working for your namesake company helped me along the way. It was living the summer of 2011 at the store in Ptown that opened my eyes to so many different outlets of what the art of drag could be. It wasn’t necessarily about female impersonation. It was about representing oneself in the most fabulous way, whether it be a Cher impersonator or throwing a shit ton of glitter on your face and dancing the night away in a basement! Where I am now in my life is absolutely surreal. Of course I have worked my ass off along the way which has only made it that much tighter and easier to show off haha. As a 15 year old little boy, I would never have thought I would be here, travelling around the world, putting on makeup, and performing for fans,” the message read. I am blessed to have had the past I had, a life that pushed me to reach and strive for something unknown yet better! Long story short(ish)…Thank you for following me and contributing to my creative life. It really does mean a lot.”
Marc isn’t the first designer to release a gender-defying ad. In fact, Jaden Smith is the face of Louis Vuitton‘s womenswear line and model Daria Webowy posed for both the male and female AG Jeans campaigns.
What do you think of Marc’s latest campaign?