Heidi Klum Swim is here — and there’s no better way to celebrate than with a sexy campaign! The hot model shows off her butt in the sleek and sexy bathing suit — and there’s more where that came from.
Heidi Klum, 42, definitely knows a thing or two about suiting up in a swimsuit! From lingerie to bitty bikinis, the star has often stripped down for campaign after campaign — and after spending so much time in little looks, she definitely knows a thing or two about what women want from a bathing suit. That’s exactly why she launched Heidi Klum Swim, along with New Zealand-based company Bendon, who was behind her Heidi Klum Intimates launch — and to go along with the new collection, she stripped down for a sexy campaign that’s definitely booty-ful.
The model talked to our sister publication, WWD, about the launch. “I’m not a huge fan of strange tan lines. There are so many complicated swim shapes out there but I don’t want 10 straps on my back,” she said, adding that fit was the most important element to the model.
The line is made up of swimwear and coverups, including 10 tops and 5 bottoms, in colorful prints and solids and will retail for $70-$240. The items feature stylish accents, like hardware, studs and even tassels. To take the look from the beach to the bar, there are also short, breezy beach dresses and long bathing suit cover-ups.
“When you’re in a swimsuit you are as close to naked as you can get, so I want to make sure women feel good and not vulnerable,” she said. “The line also has to perform really well. I go to water parks a lot with my kids and you want things that look good but that also hold up when they are wet.”
Fashionable and functional? What more could you want from a swimsuit! “Most of my career has been spent rolling around on beaches around the world, and I still love it, so we’ve been working on this for a while,” she said.
Get ready to suit up in the swim line come October in the US.