Fashion crisis! Kendall Jenner has found herself in the middle of a serious controversy after Spanish clothing brand Mango named her as the face of their African themed ‘Tribal Spirit’ campaign, which some are calling racist and culturally insensitive.
Uh oh! Kendall Jenner, 20, may have thought she scored a great gig by being the face of Mango’s upcoming spring line which is inspired by the African Savannah. But once the company announced she was fronting their “Tribal Spirit” campaign with a new preview video showing Kenny in action, the internet caught fire claiming that a very white Kendall shouldn’t have been the one to head a line that could have gone to a model of color.
The company made the big announcement Jan. 13, saying “Are you ready to take on the next big trend? Introducing Tribal Spirit, our new campaign starring the one and only @KendallJenner. The Full collection launches in-stores on February 1st.” The pieces look amazing, including a black leather mini-dress dress with exotic fringes, as well as the white belted sweater and brown baggy cargo pants that Kendall is wearing in their video preview about the collection.
A post shared by Kendall (@kendalljenner) on
But many in the Twittersphere have found it super offensive that she’s fronting a line that’s African themed. Some are saying that a model of color should have been chosen to front a campaign with that title, and luckily for Kendall, most are blaming the Spanish clothing company for their culturally insensitive choice in who they have fronting the campaign. Take a look at some of the tweet heat about the subject:
Mango's new campaign Tribal Spirit is inspired by the African Savannah & Kendall Jenner, a white girl, is the model??? Why????????
— ⭐️ sharpay evans ⭐️ (@chandravidar) January 15, 2016
— Malikah Kelly (@malikahkelly) January 15, 2016
So @Mango cast kendall jenner in an African themed collection called "Tribal Spirit". Good to see fashion houses are still racist in 2016.
— Alexander II (@Alex2Akande) January 15, 2016
Kendall Jenner is working with clothing brand Mango and their line is called "tribal spirit" I can't wait to see the cultural appropriation.
— rizzo (@bIackcindy) January 15, 2016
Lol at Mango's new collection being called Tribal spirit. Lol at Kendall Jenner being the face of that collection.
— candice swanepoel (@diorhardin) January 15, 2016
— RunwayRiot (@runway_riot) January 14, 2016
— Amber Love (@elizabethamber) January 13, 2016
In One Offensive Ad, Kendall Jenner Just Pissed Off the Entire Internet https://t.co/iXwBxFjvTH
— Moves Like Jager (@JagerBlog) January 16, 2016
— linda (@lvndxv) January 15, 2016
HollywoodLifers, do you think Kendall’s new campaign is racist or insensitive? Share your thoughts with us in the comments below!