This is some seriously exciting news! Three of the most iconic models from the ’90s have come together, once again, to star in the latest Balmain campaign, and it is nothing short of fabulous!
Naomi Campbell, 45, Cindy Crawford, 49, and Claudia Schiffer, 45, are the three latest supermodels to join the #BalmainArmy and this is the best news we’ve ever heard. We love Balmain for so many reasons, not only because all of the pieces from the designer, Olivier Rousteing, 30, are perfect, but because our fave young models have starred in the campaigns and our fave celebs wear the fashion house all the time! It is so exciting to see three of the most iconic models team up together again for this amazing campaign. What do you guys think — are you as excited as we are?
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Olivier’s latest collection is exactly what we thought it would be — absolutely stunning and full of body-cons, midis, cages, bandages, and cutouts. The campaign’s theme was ’90s fashion icons and was shot in black and white by Steven Klein.
Olivier dished to Vogue about the new campaign and how excited he is, “It’s a new chapter for Balmain. Sometimes people are confused and think it’s all about social media and Instagram. Balmain has a deep soul, and it’s not only about followers. It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”
He couldn’t stop gushing over the models, “I felt like I was dreaming as I was watching the photo shoot, because I knew it was going to be something iconic that I would never forget. You realize working with them, it’s another way than working with the models of today. They know so much about themselves. Their career is so strong. They know their bodies so well. They move at the same time that the camera is moving. Steven also knows them so well, so it was such a good synergy.”
It was so heartwarming to see all three of these ladies together, especially when their careers grew together. Claudia was more excited than anyone, “I loved seeing Cindy and Naomi again. Every time it’s like I’m continuing a conversation from the day before. We have experienced some amazing times together. Cindy and I talked about family life as we had our hair and makeup done, and Naomi, who still has the best body in the business, made us laugh.”
Cindy followed up with a joke saying, “I can’t wait to see the pics—[they] will probably give me a little more fashion credibility with my daughter!”
Olivier closed the interview stating simply, “All the people who love Balmain have this nostalgia of the power of fashion in the ’90s when models were iconic—and this is always what I push. . . . When you love Balmain, you love Cindy, you love Naomi, and you love Claudia. It’s natural because they are iconic, they are powerful, and they are strong—and they make a lot of people love fashion.”
Wow this campaign and interview are so amazing, it gives us serious chills — don’t you agree?