It’s official, there’s nothing Rihanna can’t do. The singer and style queen just announced her newest venture, talent agent, with the creation of her own beauty agency, Fr8me. Keep reading for the latest details!
While everyone was freaking out over the Victoria’s Secret Fashion Show, Rihanna casually announced that she started her own beauty agency, complete with celeb hairstylists, makeup artists, manicurists and photographers. RiRi’s beauty agency, Fr8me, is just one of the many new projects she’s embarked on, including her photo agency, A Dog Ate My Homework.
With sell-out collaborations with MAC and several of her own fragrances (including her newest addition, RiRi by Rihanna), the singer is no stranger when it comes to the beauty world. But instead of making the beauty products, her new company will focus on helping artists book everything from editorial shoots and ad campaigns to red carpet events.
“Hair, makeup and styling play an important role in creativity,” Rihanna told The Hollywood Reporter. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”
Rihanna’s Beauty Agency — Get The Details On The Singer’s New Venture
But Rihanna’s new agency didn’t just happen overnight. The singer must have been hard at work as she’s already signed on major talent, including her own makeup artist, Mylah Morales. “We are lucky enough to have some of the best artists at Fr8me,” Rihanna said, adding, “but I also have a soft spot for finding new talent with extraordinary skills!”
What do you think of Rihanna starting her own beauty agency? Do you think this means there will be a makeup line in the future?
— Marissa DeSantis