Celebs loved Lokai’s collaboration with Susan G. Komen for Breast Cancer Awareness Month and not only did they reach over 150M eyeballs through social media posts but Lokai raised a lot of money too. Check out founder Steven Izen’s interview with HollywoodLife.com and he tells us why everyone is going pink!
Lokai is everywhere! It’s safe to say that Lokai’s pink bracelet was a total success not just with celebs but all over the world. The trendy bracelets, which represent the highest and lowest points on planet earth: Mt. Everest and the Dead Sea launched on Oct. 1 and everyone from Kylie Jenner, Kris Jenner, Joe Jonas, Lance Bass, Zendaya, Bella Thorne not only wore the bracelet but posted it on their social media pages! HollywoodLife.com caught up with founder Steven Izen, 24, and he tells us that the pink bracelet is just the beginning of all that’s in store for Lokai!
In just two weeks the Lokai limited edition pink bracelets reached over 150M followers on social media and this is huge for the Susan G. Komen brand. At the beginning of the month Lokai had already raised over $400K for Susan G. Komen and the number has just kept on growing. Check out our interview above to watch our interview with Steven on why he thinks everyone is going crazy for Lokai!
How did you come up with this idea for Lokai? “I came up with the idea five years ago while I was on vacation with my family and friends and was thinking about how lucky I was to be there. I was on the beach, I had just finished my freshman year at Cornell, life was great. That week my grandpa was diagnosed with Alzheimer’s, he lived around the corner from me. He was one of my best friends — he taught me how to play pool, play golf and it was the first time in my life that I was faced with something that really brought me to a low. I was thinking about the highs and lowest points on the planet, Mount Everest and the Dead Sea and it got me thinking about how I could incorporate those elements into a physical manifestation of the feeling I had that day.
Why did you partner with Susan G. Komen to create a Breast Cancer bracelet? “When I was young one of my friend’s moms was diagnosed with breast cancer and I saw the tough time he went through and that always stuck with me. I think they are a great organization that is making a dent in a global issue and that’s something we look for in the partners we work with and we felt we had a like-minded belief. Our first limited edition lokai was blue for Charity Water and we were able to build 30 wells in Ethiopia. Then we did the ‘Wild’ with the WWF and donated over $250,000 to the cause. Today, we launched the pink lokai, partnered with Susan G. Komen. We have guaranteed a donation of $250,000 but we already raised over $400,000 and now the goal is to donate one million to them in October.”
Why do you think it has become such a social media phenomenon? “The message is so universal and applies to so many types of people, whether it’s young kids, an older generation, it’s very global and can apply to anyone no matter what language you speak. Because social media is a global platform, we’ve been able to reach a lot of people very quickly. We have sold to people in over 160 different countries around the world and I think what’s cool about the social media side is that Lokai is not just a bracelet: it’s a lifestyle and mentality. When people are traveling, they feel like it’s part of them and that’s why they want to incorporate it in their pictures and tell their story and spread the message. It’s been a ripple effect over the past year and that’s how we’ve grown so fast.”
HollywoodLifers, for more on lokai and to buy the pink limited edition bracelet, click here!
— Chloe Melas