‘Back To The Future’: Nike & Pepsi Tease Release Of Epic Products On BTTF Day

It’s officially ‘Back To The Future’ Day, and it may just bring the past into the present. While many predictions did come true from the film, two things we’re still missing is Pepsi Perfect and Nike’s MAG sneakers with power laces. However, we could be getting them both today.

Just one tweet by Nike is totally giving us all the feels, but let’s back up a little first. In January, Nike’s designer Tinker Hatfield confirmed the team was working on a “MAG” line with power laces, and  said he was hoping it would be ready this year. Well according to this tweet, it sounds like the shoes — which of course, were featured in Back to the Future II, could be dropping today.

“.@realmikefox see you tomorrow,” Nike tweeted on Oct. 20, making everyone pretty much flip out (understandably so) about the ideas of power-lace sneakers.

Tinker, who designed the sneaks for Marty McFly (Michael J. Fox) in BTTFII, did confirm that it would be coming out this year when he previewed them in January, so why not release them today, right? Toyota released the full version of their BTTFII themed commercial today, after all!

But nike’s not the only product jumping on the train Back to the Future. On Oct. 20, Pepsi tweeted that  6,500 bottles of Pepsi Perfect would be available for a limited time starting on Oct. 21 — and by the reaction on social media, it sounds like the product sold out really fast. You may remember, the “Perfect” bottles were featured in the second movie when Marty headed to Hill Valley’s futuristic “Café 80’s.” — so obviously they should be there today. The 16.9 ounce bottles were reportedly selling for $20.15.

Pepsi Perfect was also given away just a month ago at New York Comic Con’s Back to the Future booth, where the first 200 participants each day dressed as a character from the film received a bottle! (And yes, I have one on my mantle at home now.)

So, HollywoodLifers, are you hoping Nike releases the sneaks? Do you want them? Let us know!

— Emily Longeretta
Follow @emilylongeretta