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Justin Bieber & Selena Gomez: Real Reason They Released Their Romantic Duet ‘Strong’

Tue, October 20, 2015 2:50pm EDT by 17 Comments

It was no coincidence that Justin Bieber and Selena Gomez’s romantic song, ‘Strong,’ mysteriously debuted right in between the release dates of BOTH their new albums! has the EXCLUSIVE scoop on why the track conveniently hit airwaves on Oct. 17.

Fans are STLL buzzing over Justin Bieber and Selena Gomez’s duet “Strong” surprisingly leaking on Drake’s OVO Sound Radio Oct. 17 — but has EXCLUSIVELY learned that the whole release was very calculated! It’s all about album sales, people! To hear more about Justin Bieber, head over to iTunes and download the latest HollywoodLife podcast for free!

As we previously reported, the exes actually recorded the song a while ago, but having it come out now was a total business decision. “They were all well aware at the time of recording that if they did do a duet, chances are it would be picked up in some way or another,” an insider told EXCLUSIVELY. “They also knew they were both going to be releasing albums in 2015, so a duet with each other would help them get more exposure if it was leaked at around the time of both of their releases.”

Indeed, “Strong” was first played just over a week after Selena’s album Revival dropped, and less than three weeks before the release date of Justin’s Purpose. The whole thing definitely did get fans talking, especially since the track was taken off YouTube and SoundCloud within hours, and everyone is dying to find another way they can hear it.

“If they can piggyback off each other for more publicity, they’re happy to do it,” our source added. As already reported, Selena and Justin worked on “Strong” at the same time they were separately working on their own records, and the whole thing has been planned for months. Hmm…seems like this really was just a publicity thing, but we’ll be patiently waiting to see if the song shows up on Justin’s record, which comes out Nov. 13!

HollywoodLifers, do you think Justin and Selena should release an official version of “Strong”?

— Alyssa Norwin, reporting by Jon Boon