May the (beauty) force be with you! CoverGirl has partnered up with the upcoming film ‘Star Wars: The Force Awakens’ to create a totally unique makeup collection. Get the details on all of the products and the collection’s big launch!
Star Wars fans, get excited! CoverGirl is launching a special collection with movie-themed packaging and some brand new products inspired by the hit franchise. With beauty looks channelling the Light Side and the Dark Side, there’s something in the collection for everyone — and you don’t even have to go to a galaxy far, far away to get them!
CoverGirl announced its exciting launch on Instagram with the caption: “In a galaxy far, far away@COVERGIRL+@StarWars have partnered on beauty looks and limited-edition makeup inspired by #StarWars#TheForceAwakens. It’s a #beautyforcelike never before, channeling the duality that is within us all. #LightSide, #DarkSide—which will you unleash today?”
The collection includes an update to the new star product, CoverGirl The Super Size By LashBlast Mascara, which will be available in 10 different packaging options, each featuring an iconic movie quote like “May The Force Be With You” and “You’re My Only Hope.” Six new Colorlicious Lipstick shades including a luminous gold and vampy dark purple and three Outlast Stay Brilliant Nail Gloss shades in red, purple and sand round out the collection.
Adding to the Star Wars fun, CoverGirl Global Creative Design Director Pat McGrath designed six looks inspired by the movie. Her shimmering gold Droid and graphic lined Stormtrooper looks pictured above were created using the new Colorlicious Lipstick in Gold for the light side look and Colorlicious Lipstick in Dark Purple for the dark side.
CoverGirl ‘Star Wars’ Makeup — See The New Collection
CoverGirl’s Star Wars limited edition collection will be available online starting September 4th and at mass market retailers mid-September while supplies last.
What do you think of CoverGirl’s newest collection? Will you be joining the dark (or light) side?
— Marissa DeSantis