All hail Taylor Swift! A day after Taylor blasted Apple Music for their plan to not pay artists their royalties during the service’s free trial period, Apple realized who was in charge and changed their policy! Way to go, Taylor!
This proves that Taylor Swift, 25, is the biggest music star in the world! Taylor took on Apple — and won! 24 hours after Taylor criticized the music and tech giant’s intention to not pay artists during the first three months of Apple Music, Apple quickly reversed its decision! You don’t mess with T-Swizzle.
Apple announced the creation of Apple Music at their Worldwide Developers Conference on June 8. While touting all the new service’s perks, what Apple didn’t say was that during Apple Music’s three-month free trial period, the company would not pay artists royalties for their songs! What? You know that did not sit well with musicians — especially the biggest pop star on the planet!
Taylor wrote an open letter on her Tumblr account to Apple on June 21, criticizing Apple’s plans to stiff musicians for their music and even stating that she would be holding back her platinum-selling album, 1989, from the new service!
I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.
This wasn’t because Taylor wanted her fair share. The “Shake It Off” singer was taking a stand for all the other musicians still trying to make it big in the industry! “This is not about me,” Taylor added. “This is about the new artist or band that has just released their first single and will not be paid for its success.”
Well, when Taylor talks, Apple listens. A day after Taylor’s letter, Apple’s Senior Vice President of Internet Software and Services, Eddy Cue, tweeted a response that Apple will change their royalty policy! He even personally called Taylor to tell her the news, reports Buzzfeed. Taylor claimed victory, thanking her fans for their “words of support” and that “they listened to us.”
#AppleMusic will pay artist for streaming, even during customer’s free trial period
— Eddy Cue (@cue) June 22, 2015
We hear you @taylorswift13 and indie artists. Love, Apple
— Eddy Cue (@cue) June 22, 2015
I am elated and relieved. Thank you for your words of support today. They listened to us.
— Taylor Swift (@taylorswift13) June 22, 2015
This isn’t the first time Taylor took on a streaming service. She famously pulled her music from Spotify back in November 2014 and kept 1989 off of steaming services. “I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music,” Taylor said, adding that “I just don’t agree with perpetuating the perception that music has no value and should be free.”
What do you think about Taylor taking on Apple and winning, HollywoodLifers? Isn’t it incredible?!
— Jason Brow