What do you get when you combine breezy, boho chic summer silhouettes, pretty prints, major supermodels and a great new track? One seriously stellar summer campaign.
H&M’s new campaign has us longing for warm summer days on the beach in breezy prints and kaftans — and the Swedish brand enlisted quite the roster of supermodel star power to show off their dreamy summer looks. Adriana Lima, Doutzen Kroes, Joan Smalls and Natasha Poly were shot on a sun-drenched beach by photog Lachlan Bailey — and they look amazing showing off the latest, bohemian-inspired collection.
H&M’s Major Supermodel Summer Campaign:
The models looked like mermaids emerging from the ocean, sporting the cool new line, beachy waves and minimal makeup. Along with the stylish new campaign comes an appropriate sound! A supermodel-filled commercial, infused with a mix of tropical, palm and animal prints in flowing silhouettes and swimwear, will be set to “Sun Is Shining,” the latest from Swedish DJ duo Axwell /\ Ingrosso. The exclusive track, (which is also on their debut album, out this summer), will be unveiled in the summer campaign.
From crop tops to maxi dresses, the collection features a slew of prints in wearable silhouettes — is it wrong that we kind of want everything? If you’re also loving the summer line, you can SHOP it, (both in stores and online), on April 30.