It sounds like fans are not the only ones who are sad that Taylor Swift pulled her music from Spotify! On Nov. 11, Spotify CEO, Daniel Ek addressed Taylor’s decision in a blog post where he said that his companies interests, ‘totally aligned’ with hers!
Taylor Swift, 24, decided to pull her entire music library from Spotify on Nov. 3, and the company’s CEO, Daniel Ek is not pleased! On Nov. 11, Daniel published a blog post in response to Taylor’s claims that the site’s music is free saying that Spotify has already shelled out over $2 billion to artists and labels since it began in 2008!
Taylor Swift Spotify CEO — Responds To Taylor Pulling Her Music Library
Taylor’s reason for pulling her music was because she doesn’t believe that music should be free — a very valid point. However, Spotify’s CEO insists that the music on their site is not free and that artists do in fact profit from having their music on Spotify.
In a lengthy blogpost Daniel explained exactly how the site works and the methods that they use to please both the artists and the listeners through the use of advertisements to generate money so listeners may do so for free.
While Daniel is definitely defending his company he does admit that Taylor is right about one thing. He wrote, “music is art, art has real value, and artists deserve to be paid for it.”
He continued, “We started Spotify because we love music and piracy was killing it. So all the talk swirling around lately about how Spotify is making money on the backs of artists upsets me big time. Our whole reason for existence is to help fans find music and help artists connect with fans through a platform that protects them from piracy and pays them for their amazing work.”
He then went on to explain that claiming that the music is free on Spotify is a myth. He also revealed that between the time the company started in 2008 and now, “Spotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists.”
On Spotify, nothing could be further from the truth. Not all free music is created equal – on Spotify, free music is supported by ads, and we pay for every play. Until we launched Spotify, there were two economic models for streaming services: all free or all paid, never together, and both models had a fatal flaw. The paid-only services never took off (despite spending hundreds of millions of dollars on marketing), because users were being asked to pay for something that they were already getting for free on piracy sites. The free services, which scaled massively, paid next to nothing back to artists and labels, and were often just a step away from piracy, implemented without regard to licensing, and they offered no path to convert all their free users into paying customers. Paid provided monetization without scale, free reached scale without monetization, and neither produced anywhere near enough money to replace the ongoing decline in music industry revenue.
Taylor Swift Pulls Music From Spotify
On Nov. 3, Taylor announced that she would be pulling her entire music library — including her new album “1989” — from Spotify. As HollywoodLife.com previously reported, Taylor opened up to Yahoo! Music about her decision.
“Music is changing so quickly, and the landscape of the music industry itself is changing so quickly, that everything new, like Spotify, all feels to me a bit like a grand experiment,” she said.
“And I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music,” Taylor continued. “And I just don’t agree with perpetuating the perception that music has no value and should be free.”
What do YOU think, HollywoodLifers? Should Taylor put her music back on Spotify? Let us know your thoughts below!
— Caitlin Beck