Over the past few days, Twitter has turned into a battleground, with Justin Bieber and One Direction’s biggest fans hashtagging like crazy to win a radio marathon. So who prevailed?
The fan bases of Justin Bieber and One Direction are by far the most fervent and supportive ones out there — so what happens when you pit them against each other? Pure chaos — and a whole lot of tweets.
Justin Bieber & One Direction’s Fans Face Off
The Mexican radio station chain EXA has some geniuses in their marketing and social media departments. The station decided to put the Beliebers and Directioners to the test during the second week of January, vowing that whichever fan base tweeted the most — using the hashtags “#EXABeliebers” and “#EXADirectioners” — would win their idol(s) a three-hour, uninterrupted marathon on the station.
Though we’re sure most of the fans wouldn’t have been able to tune into the marathon, the fan bases’ pure competitiveness kicked in and both hashtags quickly started trending as Beliebers and Directioners faced off:
“exa is only a radio station and whoever wins, their songs get to played for 3 hrs” wE HAVE TO WIN THIS OKAY #EXADirectioners
— 165616 ; abril (@PARANARRYMAL) January 10, 2014
DO U WANT TO HEAR JUSTIN’S SONGS ON THE RADIO FOR 3 HOURS? THEN DON’T JUST SIT THERE. VOTE! #ExaBeliebers
— ✖ (@HarryUpBiebs) January 10, 2014
Those are only two tweets but trust us, there were about a billion more just like these (note: estimated number).
Beliebers Vs. Directioners: Who Won?
The competition came to a close on Jan. 11 — so who got the three-hour marathon? It was close — like decimal points-close — but after all the votes were tallied up… the Beliebers came out on top! The Beliebers finished with 3,483,325 tweets, while the Directioners ended up with 3,416,168. That’s 51% to 49% — the closest of margins.
Both hashtags continue to trend on Twitter, as the fans either celebrate or grieve:
why are people still voting for the exadirectioners thing like we lost face it
— shifa || 165616 (@Iouminate) January 12, 2014
We won, and they will play Justin’s songs for 3 hours in all of exa’s radio stations. BELIEBERS ARE THE BEST! #ExaBeliebers
— fall in love (@SilverOLLG) January 12, 2014
It was a grudge match for the ages, and both fan bases admirably showed up for their idols. We’re sure 1D and Justin are so proud of their fans, regardless of the outcome.
So HollywoodLifers, did you vote?
— Andrew Gruttadaro